Direct Marketing.Direct Marketing: Strategy, Planning, Execution, 4th Edition, by Edward Nash. Covers strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , the marketing plan, research, testing, the proposition, "back-end" marketing, mail order math, creative tactics, copy-writing, art direction, direct mail formats, production planning Production planning The function of a manufacturing enterprise responsible for the efficient planning, scheduling, and coordination of all production activities. mailing lists, print media, broadcast media, broadcast creative, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , fulfillment, database marketing, internet marketing See Internet advertising. , and going global. $69.95, McGraw-Hill, 800-262-4729, www.mhorder.com/nash.html. |
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