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Diner survey finds angelenos still finding comfort in food. (Up Front).


The economy might be slumping, but Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  diners Diners can mean:
  • Diners Club International, a credit card company
  • plural of "diner", see Diner (disambiguation)
 are eating out more often, racking up higher tabs and leaving bigger tips than ever.

At least that's according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 5,900 diners who responded to the 17th edition of the Zagat Survey Zagat Survey (pronounced za-GAT)[1] was established by Tim and Nina Zagat in 1979 as a way to collect and correlate the ratings of restaurants by diners. For their first guide, covering New York City, the Zagats surveyed their friends.  of Los Angeles restaurants, the small red book that compiles ratings of 1,514 local establishments by quality and type of food, service, decor and price.

There were few surprises in the most recent survey, which is decidedly unscientific--and which, over the years, has come under some heat for its findings and methodology. Cafe Bizou was again named L.A.'s most popular restaurant, while the popularity of sushi propelled Matsuhisa, Sushi Sasabune and Sushi Nozawa to the top three food rankings. The top newcomer was Angelini Osteria.

The biggest surprise came in diners' increased spending habits.

A "revolution of food" is taking place in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , said Tim Zagat, the guide's cofounder co·found  
tr.v. co·found·ed, co·found·ing, co·founds
To establish or found in concert with another or others.



co·found
. "If times get hard, women get jobs," and more people end up eating out, he said.

Also, as workers put in more hours during a tight economy, employers compensate by paying for more meals out, he said.

According to the survey, 52 percent of diners said they had not curbed their restaurant habits despite the weak economy. In fact, they eat out even more, according to Zagat: 3.7 meals weekly (1.1 million meals annually), up from last year's 3.6 and higher than the national average of 3.1.

"I am not going out as often, but when I do go out, I make it more special," said Sheri Mobley, president of Mobley Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales .

Still, she admitted, she relies on restaurants for four or five dinners a week, but makes only a couple big, expensive meals.

Tabs also rose sharply, increasing by 12.2 percent at the most expensive L.A. restaurants to $60.14 from $53.60 last year. As a result, the average per person check jumped 7.1 percent, to $29.32. Last year, the average was $27.37.

That might have helped Jack Srebnik, owner of the "upscale casual" 17th Street Cafe in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , where sales have risen slightly this year. Srebnik attributed the increase to new business generated by diners priced out Priced out

The market has already incorporated information, such as a low dividend, into the price of a stock.
 of high-end eateries.

Srebnik, president of the California Restaurant Association, said he's noticed that business at low-priced restaurants is also down.

Tripped off

In previous surveys, Los Angeles diners have been among the nation's most frugal fru·gal  
adj.
1. Practicing or marked by economy, as in the expenditure of money or the use of material resources. See Synonyms at sparing.

2. Costing little; inexpensive: a frugal lunch.
 tippers, leaving an average of 17.4 percent of the bill. That lagged the national average of 18.2 percent. This year, those surveyed in Los Angeles said they tip an average of 18 percent, even though restaurant workers interviewed by the Business Journal last month said tipping was down.

Mike Lynn, an associate professor of consumer behavior at the School of Hotel Administration at Cornell University Cornell University, mainly at Ithaca, N.Y.; with land-grant, state, and private support; coeducational; chartered 1865, opened 1868. It was named for Ezra Cornell, who donated $500,000 and a tract of land. With the help of state senator Andrew D. , suggested that the kind of people who tip well might also be the kind of people who respond to Zagat surveys. While open to anyone, questionnaires are sent to members of food and wine societies and are often filled out by higher-income professionals who tend to eat out often. Diners may also request to be included in the survey.

"It's kind of a club," Lynn said. "Frequent diners do tend to tip higher than infrequent diners."

Still, he was surprised at Zagats' report that tips were up, considering the poor state of the economy.

Alan Ripp, a Zagat spokesman, suggested that customers as well as restaurant staff have become "kinder and gentler" since Sept. 11, which could result in bigger tips.

Waiters in Los Angeles are reputed reputed adj. referring to what is accepted by general public belief, whether or not correct.  to lack the professional drive of waiters in other cities, which could drive down tips, but service has been a major complaint everywhere, he said. "Culinary schools don't teach service the way they teach ice sculpture bay ice broken small by the wind or waves; sludge.

See also: Ice
," said Ripp.

At Diagilev, a high-end West Hollywood West Hollywood

A community of southern California northeast of Beverly Hills. It is mainly residential. Population: 36,600.
 restaurant in the Franco-Russian style gets the top grade locally for service, business has held steady, said manager Troy Denison. "When tips are down, I hear about it," said Denison, whose staff has been content.
More Meals, Better Tips

Average Restaurant Meals Per Week

U.S. Average: 3.1

 San      San              Central    New     Las    Miami/     Los
Diego  Francisco  Atlanta  Florida  Orleans  Vegas  So. Fla.  Angeles

 3.1      3.1       3.2      3.2      3.2     3.4     3.4       3.7

 San   New    Dallas
Diego  York  Ft. Worth  Houston

 3.1   3.7      4.1       4.4
Average Percent Tip

U.S. Average: 18.2%

 San     Los    New     D.C./     Miami/      San
Diego  Angeles  York  Baltimore  So. Fla.  Francisco  Chicago  Atlanta

17.9%    18      18     18.2       18.2      18.2      18.3     18.4

 San    Las
Diego  Vegas  Boston  Phil.

17.9%  18.4    18.6   18.7
Average Meal Cost

U.S. Average: $21.88

 Palm       San      New   Washington
Springs  Francisco  York      D.C.     Connecticut  Baltimore

$35.12     33.03    32.29    31.86        31.42       30.08

 Palm                    Los
Springs  Philadelphia  Angeles

$35.12      29.75       29.32
Average Meal Cost, 20 Most Expensive

U.S. Average: $53.53

 New       San     Washington   Los                  Palm
 York   Francisco     D.C.     Angeles  Philadelphia  Beach  Connecticut

$80.01    74.25      60.39     60.14      59.09      53.79     53.06

 New
 York   Baltimore

$80.01     51

Source: Zagat Survey
COPYRIGHT 2002 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:results of Zagat survey of LA restaurants
Author:Purser, Travis
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Oct 21, 2002
Words:889
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