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Digitrends magazine debuts online resources for Internet marketing professionals.

CAPISTRANO BEACH, Calif.--(BUSINESS WIRE)--Jan. 13, 1997-- Digitrends magazine, a new publication of SOFTBANK Interactive Marketing Inc., announces its 1997 print and online resources for new media marketers.

Digitrends magazine, a quarterly print publication, delivers the most timely and detailed information that marketers need to build successful online media campaigns. Digitrends Online ( offers marketing and advertising agency executives, brand managers and new media planners, buyers and consultants a compendium of up-to-the-minute information to help them build effective Internet marketing solutions.

As the corporate world increases its participation in using the World Wide Web as part of their advertising and marketing campaigns, Digitrends Online and its companion print publication, Digitrends magazine, illuminates these changes and report on advances in new media marketing.

Cutting-edge information, updated weekly, will include feature articles on topical Internet advertising and marketing trends; the impact of electronic media legal issues; case studies on successful interactive marketing campaigns; tips and tactics for Web advertising, buying and creative efforts; and much more.

"Digitrends Online is today's search engine for marketing strategists who want to pinpoint their audiences, penetrate them, compel them to act and persuade them to talk back," explains Jake Grubb, publisher of Digitrends. "In an evolving landscape of globalized markets and new media information systems, Digitrends Online and Digitrends magazine are the essential resource for advertisers, media buyers and marketers who use the Internet to reach their target audiences."

Your Power Keys To Internet Marketing

Digitrends Online will be the locator and advisor for generating effective methods and ideas for online marketing. Each week, Digitrends Online will explore the panoramic possibilities of marketing and advertising through various Internet channels. Upcoming topics include how to implement effective one-to-one marketing campaigns; how to use dynamic "push" technologies to meld broadcasting and narrow-casting; how to fine-tune target marketing with local and regional versions of your site; how to advertise "beyond the banner" through sponsored content channels; and how to make heads or tails of the clamor to establish pricing, measurement and ad standards to the Internet's stateless medium.

"Digitrends Online magazine is the first publication of its kind; it speaks directly to marketers about interactive technologies and opportunities in a language they understand," reports Laura Dalton, editor of Digitrends. "Digitrends Online is not a technology publication. It is a magazine about marketing, for marketers and business developers which focuses on the fertile new opportunities that Internet technologies have to offer."

About SOFTBANK Interactive Marketing Inc.

SOFTBANK Interactive Marketing Inc. (, producers of Digitrends, is the world's leader in interactive advertising sales representation. The company's mission is to maximize the results of its media clients and advertisers by bringing together marketing innovation and the power of new media to develop targeted, interactive advertising, marketing and promotional programs.

SOFTBANK Interactive Marketing's clients are a select, prestigious group of Web sites that account for more than 600 million advertising impressions monthly and a leading share of total advertising revenue spent on the Web.

Clients include: AT&T Business Network, The Commonwealth Network, News Corp's iGuide, MSNBC Weather by Intellicast,, NetRadio Network, Netscape, Playboy, The Site, WhoWhere?, Yahoo! and ZD Net.

With headquarters in El Segundo, Calif., SOFTBANK Interactive Marketing also maintains offices in Atlanta, Boston, Chicago, Dallas, London, Los Angeles, New York and San Francisco.

CONTACT: SOFTBANK Interactive Marketing Inc.

Keith Hunter, 714/248-3209


Linda Segervall, 213/727-1277
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Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 13, 1997
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