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Digitas Joins WebTrends Interactive Agency Network; Leading Digital and Direct Marketing Agency Joins Program for Premiere Access to Industry-Leading Web Analytics.


SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation (Nasdaq:NTIQ), today announced that Digitas, a leading digital and direct marketing agency, has joined the WebTrends(R) Insight Network (W.I.N.), a global group of leading agencies and consultancies that help customers accelerate their business results leveraging WebTrends web analytics solutions.

Digitas has joined the W.I.N., on behalf of clients that utilize WebTrends, to optimize the comprehensive technology and educational resources that WebTrends provides to its W.I.N. members, including certified professional training and support.

"Joining the W.I.N. is an example of our continued focus on driving greater results by complementing our analytics offering to clients with the latest in leading-edge technology," said Terry Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
, vice president of Analytics for Digitas. "Having access to the technology solutions from WebTrends will help us add value to our clients' businesses."

"For years, Digitas has been on the forefront of leveraging analytics to offer its clients data-driven results," said Brent Hieggelke, vice president of corporate marketing at WebTrends. "We're pleased to welcome such a leader in the industry into our W.I.N. program, as it will strengthen the breadth and depth of our service offerings around the globe to help our customers achieve better business results."

Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: On March 28, 2005, Francisco Partners, one of the world's largest technology-focused private equity funds, announced that it has entered into a definitive agreement to acquire WebTrends, the market leader in web analytics, from NetIQ Corporation.

About DIGITAS

Digitas-the Adweek IQ Independent Agency of the Year for 2003-is one the country's leading digital and direct marketing agencies. Digitas offers marketing services and strategy to design, build and run the marketing engines that drive customer acquisition, cross-sell, loyalty, affinity and care operations across digital and traditional media for world-leading marketers such as American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , AT&T and General Motors. Known for its blend of strategy, creative, execution and measurement, Digitas has been recognized more than three dozen times over the last year, including most recently at Cannes with four coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 Cannes Lions Awards in both cyber (1) From "cybernetics," it is a prefix attached to everyday words to add a computer, electronic or online connotation. The term is similar to "virtual," but the latter is used more frequently. See virtual.  and direct categories. Founded in 1980, Digitas professionals work across offices in Boston, Chicago and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
. Digitas and sibling sibling /sib·ling/ (sib´ling) any of two or more offspring of the same parents; a brother or sister.

sib·ling
n.
 Modem Media are agencies of Digitas Inc.

About WebTrends

Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. WebTrends is a business unit of NetIQ Corporation. For more information, visit www.WebTrends.com.

About NetIQ

NetIQ (Nasdaq:NTIQ) is a leading provider of integrated systems and security management solutions that empower IT with the knowledge to assure service. NetIQ offers integrated, modular products that give users the ability to ensure operational integrity, better manage services and risk and ensure policy compliance. Headquartered in San Jose, Calif., with offices and development facilities in 16 countries worldwide, NetIQ employs 1,200 people and has more than 3,000 enterprise customers. For more information, please visit the company's web site at www.netiq.com or call 888-323-6768.

NetIQ and WebTrends are trademarks or registered trademarks of NetIQ Corporation in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries. All other trademarks mentioned are the property of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 11, 2005
Words:623
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