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DigitalThink Teams with McDonald's to Expand Reach of its World-Renowned Training through E-Learning.

Business Editors/High-Tech Writers


DigitalThink, Inc. (Nasdaq:DTHK), the leading provider of e-learning business solutions to Global 2000 companies, announced today that it will work with McDonald's Corporation to launch an e-learning pilot to complement McDonald's Worldwide Training, Learning and Development curriculum.

Using DigitalThink's capabilities, McDonald's will leverage its comprehensive training methodology and learning systems using e-learning to achieve its global training objectives. McDonald's, the world's leading food service retailer, has nearly 29,000 restaurants in 121 countries, serving 45 million customers a day. The McDonald's System employs more than 1.5 million individuals around the world.

"We view our e-learning strategy as critical to our restaurants around the world," said Pat Crull, Vice President of Worldwide Training, Learning and Development at McDonald's. "We'll use time-tested and proven content from our Worldwide Training, Learning and Development curriculum and DigitalThink's instructional, creative and technological expertise to build, host and deliver our new e-learning initiative."

McDonald's will pilot its e-learning initiative, designed for restaurant employees in several countries, delivered initially in five languages. Instructional content will include an orientation to McDonald's and its standards of quality, service, cleanliness Cleanliness
See also Orderliness.

Cleverness (See CUNNING.)


unkempt herself, demands cleanliness from others, especially children. [Ger. Folklore: Leach, 137]


continually “washes” itself.
, hospitality, restaurant operations and food safety. The design of this Web-based curriculum is modeled after the "just-in-time" principles for learning. This type of training enables restaurant employees to learn on demand, thereby enhancing the learning experience. McDonald's plans to add new areas of instruction to the e-learning curriculum each year as the program unfolds and expects to significantly increase efficiency and effectiveness of learning.

"DigitalThink has the instructional, creative and technological capabilities to reach hundreds of thousands of individuals simultaneously through e-learning, all while tracking each interaction and enabling key stakeholders Stakeholders

All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government.
 in a company to measure the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  of the effort," said Pete Goettner, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of DigitalThink. "We look forward to further demonstrating our unique capabilities through our collaboration with McDonald's, clearly one of the world's foremost authorities on employee training and development."

DigitalThink's e-learning business solutions align with a company's specific business objectives to produce measurable, bottom-line results. Scalable to meet the needs of global and complex enterprises, DigitalThink's e-learning business solutions combine the expertise of its instructional and creative designers with powerful technologies -- the DigitalThink E-Learning Platform -- to deliver measurable business results quickly, efficiently and cost-effectively. DigitalThink e-learning business solutions are being used by large companies to provide new product information and training to geographically dispersed dis·perse  
v. dis·persed, dis·pers·ing, dis·pers·es
a. To drive off or scatter in different directions: The police dispersed the crowd.

 sales channels, to acquire new customers while making existing ones more loyal and to train global workforces on changing technologies and new practices in every language necessary regardless of time zone.

About DigitalThink

DigitalThink, Inc. is the leading provider of e-learning business solutions to Global 2000 companies, delivering measurable business results through its award-winning content and powerful E-Learning Platform. The company's completely hosted, 100 percent Web-based solutions are tightly aligned with strategic business objectives, provide a highly engaging learning environment and include powerful management tools to measure learning effectiveness and return on investment (ROI). From workforce development to sales force effectiveness to customer acquisition and retention, DigitalThink e-learning has delivered bottom-line benefits to smart companies such as McDonald's, Charles Schwab Charles Schwab can refer to:
  • Charles M. Schwab, founder of Bethlehem Steel.
  • Charles R. Schwab, founder of the brokerage.
  • Charles Schwab Corporation, the brokerage.
 & Co., Circuit City, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
, Deutsche Bank Deutsche Bank AG (IPA: /'dɔɪ.tʃə/[1]) (ISIN: DE0005140008, NYSE: DB) (English: German Bank , EDS (Electronic Data Systems, Plano, TX, Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , The Gallup Organization, GE Capital, KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm)
KPMG Kaiser Permanente Medical Group
KPMG Keiner Prüft Mehr Genau (German)
KPMG Kommen Prüfen Meckern Gehen
 Consulting and Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. . More information can be found on the Web at

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement Under the Private Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.

Reform Act 1995:

The statements contained in this release that are not purely historical are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of Section 21E of the Securities Exchange Act of 1934, including statements regarding DigitalThink's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding future sales, beliefs about the applicability of DigitalThink's solutions, sales to existing customers, growth of future enrollments, the affiliation with McDonald's and the growth of the e-learning market. All forward-looking statements included in this release are based upon information available to DigitalThink as of the date hereof, and DigitalThink assumes no obligation to update any such forward-looking statement. Actual results could differ materially from DigitalThink's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, our limited operating history, expected fluctuation of our quarterly revenues, our ability to recognize revenues in accordance with our expectations, successful hiring and retention of qualified staff, the continued success of our alliance program, and other factors and risks discussed in DigitalThink's periodic filings with the Securities and Exchange Commission pursuant to the Securities and Exchange Act of 1934.
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Publication:Business Wire
Geographic Code:1USA
Date:Jul 19, 2001
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