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Digital delicates.


For intimate apparel, everyone knows Victoria's Secret For the Sonata Arctica single, see Victoria's Secret (song)

Victoria's Secret is an American retailer of high quality lingerie and beauty products.[2]
 and Frederick's of Hollywood Frederick's of Hollywood is a well known retailer of lingerie in the United States, with stores in many modern shopping malls across the USA.

The business was started by Frederick Mellinger (inventor of the push-up bra) in 1946.
. Now online retailer GraffitiPink.com wants to join the game.

Light Silver and Jasmine Imani are hoping to break into the online market for sensual undies with their just-launched site.

"Visually we were captivated cap·ti·vate  
tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates
1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm.

2. Archaic To capture.
 by what we saw in the European markets ... risk-taking photography, trend-driven content with unique lines," said Silver. "We hadn't seen anything like that, so we created what we couldn't find, an intimate's destination site for playful and stylish women."

A few of the luxe luxe  
n.
1. The condition of being elegantly sumptuous.

2. Something luxurious; a luxury.



[French, luxury, from Latin luxus.
 brands featured include Wendy Glez, Third Floor, Princess Tam Tam, State of Undress and Wrap Up by VP.

The site is also creating its own brand, Cotton Candy, which will consist of "lush and cozy staple items." The site will also offer jewelry collections by CC Skye, Citrine citrine

Transparent, coarse-grained variety of the silica mineral quartz. Citrine is a semiprecious gem that is valued for its yellow to brownish colour and its resemblance to the rarer topaz.
 and Disney Couture and a specialized perfume line called Miss Graffiti Pink.

The lines were introduced at a party last week hosted by MissBehave Magazine.

GraffitiPink.com team also has decided to donate 10 percent of sales for the first month to go to the Los Angeles Breast Cancer Alliance.

Staff reporter Dan Cox can be reached at dcox@labusinessjournal.com or at (323) 549-5225, ext. 230. Staff reporter Anne Riley-Katz contributed to this column.
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:TECHNOLOGY
Author:Cox, Dan
Publication:Los Angeles Business Journal
Date:Nov 20, 2006
Words:212
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