Digital Signage in Europe Report: Opportunities for Digital out-of-Home Advertising Examined.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/33048a/digital_signage_in) has announced the addition of Screen Digest's new report "Digital Signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at in Europe: Opportunities for digital out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g. " to their offering. The report 'Digital Signage in Europe: opportunities for digital out-of-home advertising', produced in partnership with German research company Goldmedia, examines the fast-growing market for digital out-of-home media in Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). . 'Digital signage' networks of connected digital screens in public spaces (airports, stations, trains, supermarkets, hotels, surgeries, etc) are generating opportunities for traditional out-of-home contractors, digital specialists, technical enablers and system integrators See systems integrator. , display manufacturers, venue owners and advertisers. Key findings: * Digital out-of-home (DOOH) advertising revenues in Western Europe will quadruple quad·ru·ple adj. 1. Consisting of four parts or members. 2. Four times as much in size, strength, number, or amount. 3. Music Having four beats to the measure. n. over the next five years from [euro]160m in 2007 to [euro]626m by 2012. By 2012 DOOH share is expected to grow to approximately 10 per cent of total OOH ad revenues. * Driven by the migration to digital and the incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenues generated from digital sites, the out-of-home sector will be the only traditional advertising media to post real revenue growth in the next five year. * Thanks to the increasing affordability of digital displays, digital signage networks not only conquer brand new spaces for advertising (e.g. in-store point-of-sale advertising) but also upgrade static poster format sites in a growing number of locations (airports, stations, roadsides, etc.). * Sales of displays and other hardware for digital signage generated revenues in the amount of approximately [euro]4m in Western Europe in 2007. * Lower maintenance costs and higher revenues, combined with reduced hardware costs, are making a profitable business case out of upgrading many existing to digital, as well as creating new sites intended to reach audiences on the move. * The added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:
In This Report: * Comprehensive overview of European digital signage networks (112 companies analysed individually) * Description of value chain and business models * Forecast of total market growth to 2012: total revenues, OOH and digital signage revenues Key Topics Covered: Executive Summary PART 1: Digital Signage Overview * Introduction * Value chain and business models * Market players * Business models * Technology * Digital revenue drivers * Digital OOH business case * The strategic impacts of DOOH * European forecasts * OOH advertising revenues forecasts * Digital out-of-home screens forecasts * Hardware revenues forecasts PART 2: Country Profiles and players profiles * Austria * Belgium * France * Germany * Italy * Netherlands * Scandinavia * Spain * Switzerland * United Kingdom Glossary A term used by Microsoft Word and adopted by other word processors for the list of shorthand, keyboard macros created by a particular user. See glossaries in this publication and The Computer Glossary. Companies Mentioned: * Cisco * Screenvision * ATM:ad * Avanti Screenmedia Avanti Screenmedia runs TV-networks for commercial customers like pubs or super markets. It offers broadband Internet access via satellite. In 2005 the British telecommunications and media regulator Ofcom granted Avanti two authorisations to operate radio spectrum and * ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. media * Boomerang Media * Brightspace Media * Canal 33 SARL SARL South African Radio League SARL Société Anonyme à Responsabilité Limitée (French: limited liability company) SARL Salem Animal Rescue League (Salem, NH) SARL Sociedade Anónima de Responsabilidade Limitada * CBS Outdoor CBS Outdoor (formely Viacom Outdoor, Infinity Outdoor, and Outdoor Systems) is the outdoor advertising division of media conglomerate CBS Corporation. It operates around the globe, in the United States, Canada, the Netherlands, Mexico, France, Ireland, Finland, * Clear Channel Outdoor * Clingendael Media Group * Digital Media Sales * Dunnhumby * eAD * EPAMEDIA * Hilversum POSTV * Infoscreen * InteractiveMedia * InstoreTVision * JCDecaux * JCDecaux Airport * Kewego Paris * Life Channel * Media Landscape * Norsk Tipping * OVMedia * Poster.TV * Propag AG * Schiphol Media * Screen Media Sales * Stroer Out-of-Home Media * Titan Outdoor Advertising * TripleDoubleU * TV-Wartezimmer * Vision Media Group * Visual Art AB For more information visit http://www.researchandmarkets.com/research/33048a/digital_signage_in. |
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