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Digital River and WebSideStory Partner to Provide Real-Time Analysis of Global E-Commerce Operations.

Business Editors & Technology Writers

MINNEAPOLIS & SAN DIEGO--(BUSINESS WIRE)--Aug. 30, 2001

Companies Combine Expertise to Help Clients

Make E-Commerce Site Improvements and Increase Revenues

Digital River, Inc. (NASDAQ:DRIV), a leading global e-commerce outsource provider, and WebSideStory, Inc., the world's leading provider of outsourced e-business intelligence services, today announced a partnership designed to complement Digital River's existing e-commerce reporting services. Under the agreement, Digital River will offer WebSideStory's real-time e-business intelligence services to its network of more than 8,000 clients. The services will provide Digital River clients with real-time analysis on the behavior of visitors to their e-commerce sites.

Digital River will offer both WebSideStory's HitBox Enterprise, designed for sites with sophisticated needs, and HitBox Professional, designed for small and mid-sized businesses. With HitBox, Digital River's clients will be able to analyze detailed visitor behavior patterns and trends in real-time, including pinpointing where visitors come from, what paths they take through a site, and what editorial content and products they view. The HitBox service requires no additional hardware or software expense and does not drain IT resources. The information is available through any Internet connection.

"We are pleased to announce a best-of-breed technology partnership with WebSideStory," said Digital River's CEO, Joel Ronning. "WebSideStory's HitBox technology enhances the e-commerce reporting capabilities that are at the core of Digital River's commerce system. By using the combined technologies, our clients will have access to more information about visitor behavior patterns on their e-commerce sites -- information that will help them make site improvements and increase online revenues."

Digital River's online reporting tracks e-commerce metrics, including average order size, close ratio, product-level sales and e-marketing campaign results. With the HitBox services, Digital River's clients will gain a more in-depth understanding of how to streamline the purchase process, improve marketing campaigns, enhance visitor loyalty, and improve customer service.

"Building an effective and profitable e-commerce presence requires an in-depth understanding of customer behavior," said WebSideStory's CEO, John Hentrich. "With this partnership, Digital River offers their clients the most sophisticated analysis service and advanced data-centric approach to managing and growing their online businesses."

About WebSideStory

Founded in 1996, WebSideStory is the world's leading provider of outsourced e-business intelligence services. WebSideStory's best-of-breed services are designed to help businesses profit from their Internet presence by providing detailed, real-time information about online visitor behavior. Each month, the company analyzes more than 10 billion of page views for its customers. Upside Magazine recently recognized WebSideStory as one of the "Hot 100" technology companies for 2001. In July, ASPNews.com honored the company as one of the top 20 global ASPs. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: press@websidestory.com. Web: www.websidestory.com.

WebSideStory and HitBox are registered service marks of WebSideStory, Inc. Other trademarks belong to their respective owners.

About Digital River

Founded in 1994, Digital River is a leading global e-commerce outsource provider, offering more than 8,000 companies complete e-commerce systems and services. The company's world-class infrastructure and professional services are proven to grow businesses quickly and profitably while reducing risk. Digital River's commerce services include e-commerce strategy, site development and hosting, order and transaction management, system integration, product fulfillment and returns, e-marketing and customer service. Digital River's clients include Symantec, Fujitsu, 3M, Siemens, Nabisco, Polaris, Novell, Autodesk, SONICblue and Adaptec. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 30, 2001
Words:606
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