Digital River Signs Multi-Channel E-Commerce Agreement with SEGA of America; Manages Online Software Sales for Select Sega Games via Direct and Retail Channels.

MINNEAPOLIS -- Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced that it is providing e-commerce support for SEGA(R) of America, Inc. Based on a multi-channel agreement, Digital River is managing the online sale and delivery of select SEGA game titles purchased from www.sega.com, and hundreds of online retail, content and portal sites in the Digital River oneNetwork(TM) online sales channel.

"With more than 10 years of experience, we have developed e-commerce best practices to successfully grow an online business," said Joel Ronning, Digital River's CEO. "Taking a multi-channel approach to online selling is one of the most effective strategies a company can use to build its e-commerce business and increase market exposure for its software products. By selling software through branded online stores and our oneNetwork online sales channel, our clients can maximize their market and revenue opportunities."

Based on the e-commerce agreement, Digital River built and recently launched SEGA's online store. In addition to hosting the site, Digital River is providing fraud prevention screening, customer support, and physical and digital product delivery of many well-known classic and new SEGA game titles. These titles include Virtua Fighter, Eastside Hockey Manger 2005 and The House of the Dead.

Select SEGA games, including The House of the Dead 2 and Virtua Squad 1 and 2, among others, also will be available for sale and download through Digital River's oneNetwork online sales channel. oneNetwork offers Digital River clients the opportunity to generate increased visibility and incremental sales for their products through indirect sales programs.

"Online distribution presents growth opportunities for SEGA and we are poised to bring leading-edge games into that channel," said Chris Olson, director of Web for SEGA of America, Inc. "Digital River's oneNetwork will allow us to quickly and easily expose our games to a very large audience of consumers that shop on popular, high-traffic online retail sites."

About Digital River, Inc.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as London; Tokyo; Taipei, Taiwan; and Cologne, Germany. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.