Digital River Manages e-commerce Operations for Visiosonic.Business Editors/High-Tech Writers MINNEAPOLIS--(BUSINESS WIRE)--June 28, 2001 Digital River, Inc. (Nasdaq:DRIV DRIV Drive (street type) ), a leading global e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. outsource provider, today announced the launch of an e-commerce site with Visiosonic Ltd., the leading developer of MP3 performance systems and software for professional DJs. Digital River is building, hosting and managing e-commerce operations for the new site, located at www.pcdj.com. As part of its agreement with Visiosonic, Digital River is also providing digital and physical product fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. , 24X7 customer service, fraud prevention services and e-marketing services. "Because of the tremendous amount of complexity involved in building and maintaining a complete e-commerce operation, companies like Visiosonic choose to outsource so they can concentrate on their core business competencies," said Jay Kerutis, Digital River's president of Software and Digital Commerce Services. "Digital River has developed a reputation for successfully managing everything needed to build an e-business (Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web. . That value proposition is even more attractive to businesses in today's challenging market." Part of Digital River's role in managing Visiosonic's e-commerce initiative includes helping the publisher generate e-commerce sales of its Blue and Red PCDJ applications, performance tools that enable DJs and mixing enthusiasts to create, store, play, mix and cut MP3 files. Through its E-Marketing Services, Digital River will implement e-mail campaigns, cross-sells, up-sells and will provide support for Visiosonic's affiliate program. "Speed to market is so critical in many aspects of business today. We wanted an e-commerce solution that would complement our offline sales efforts and increase the speed at which we could get our PCDJ products into the hands of our clients," said Jim Bridgeforth, vice president of sales at Visiosonic. "Digital River helped us achieve that goal, made our e-commerce site user-friendly user-friendly - Programmer-hostile. Generally used by hackers in a critical tone, to describe systems that hold the user's hand so obsessively that they make it painful for the more experienced and knowledgeable to get any work done. , and saved us the money and time involved in building and supporting an internal e-commerce effort." About Visiosonic Founded in March of 1999, Visiosonic has become the world leader in the design and production of proprietary PC-based digital music performance systems and software for DJs. The company operates a successful affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. program and has established strategic alliances with major entertainment companies, retailers, and music resellers. About Digital River Founded in 1994, Digital River is a leading global e-commerce outsource provider, offering more than 8,000 companies complete e-commerce systems and services. The company's world-class world-class adj. 1. Ranking among the foremost in the world; of an international standard of excellence; of the highest order: a world-class figure skater. 2. infrastructure and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. are proven to grow businesses quickly and profitably while reducing risk. Digital River's commerce services include e-commerce strategy, site development and hosting, order and transaction management, system integration, product fulfillment and returns, e-marketing and customer service. Digital River's clients include Symantec (Symantec Corporation, Cupertino, CA, www.symantec.com) A software company founded in 1982 by Dr. Gary Hendrix. It was acquired by Gordon Eubanks in 1984 and released its Q&A file manager the following year. In 1990, it merged with Peter Norton Computing, Inc. , Fujitsu, 3M, Siemens, Nabisco, Polaris, Novell, Autodesk, SONICblue and Adaptec. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion