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Digital River Launches E-Commerce Operations for Anonymizer's OnlinePrivacy Store.


Business Editors/High-Tech Writers

MINNEAPOLIS--(BUSINESS WIRE)--Oct. 16, 2003

Digital River, Inc. (Nasdaq:DRIV DRIV Drive (street type) ), a global leader in e-commerce outsourcing, today announced that it signed an agreement with Anonymizer(R), a leading provider of anonymous Web surfing Surfing the Web without divulging personal information to Web sites and tracking technologies. It is generally accomplished by using a proxy server, which functions as a relay between the user and the destination site, hiding the user's IP address.  and online privacy protection services. Based on the agreement, Digital River built and now hosts Anonymizer's e-commerce site located at www.onlineprivacystore.com. To support site operations and the growth of Anonymizer's online business, Digital River is also providing order and transaction management, fraud prevention, 24x7 customer service support and access to joint promotional opportunities through its e-commerce network of nearly 34,000 clients.

"We have worked with thousands of companies, helping them launch their online businesses and carefully manage both sides of the e-commerce equation - operational efficiency and growth," said Joel Ronning, Digital River's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "To have a successful online business, companies need to have a solid site that runs 24x7, providing both novice and savvy shoppers with a personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
, friendly and uncomplicated buying experience. To sustain that business, companies need a well-thought out plan for growth - one that attracts new prospects and gets loyal customers to spend more money more often. We are pleased to work with Anonymizer in managing both important aspects of its e-commerce environment."

Anonymizer's new online store is designed to support the sales of its line of privacy and security software products for desktop and mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings . The company's line of software titles includes Anonymizer Privacy Manager(TM), Anonymizer(R) Total Net Shield, Anonymizer(R) SpyWare Killer and Anonymizer(R) Total System Sweeper. To provide consumers even broader anti-spam, anti-virus, anti-spyware and firewall solutions, Anonymizer's online store also offers a line of complementary software products by other leading software publishers.

"Digital River has enabled vital elements of our e-business operation, which give us the ability to offer more added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 and convenience to Anonymizer customers that shop in our online store," said Bill Unrue, chief executive officer of Anonymizer. "The Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  we deliver currently protect millions of users from privacy abuses, such as tracking and personal profiling, identity theft, hacker attacks, malicious code, spam, pop-up advertisements and more. Digital River is a critical partner in helping us carry out our mission to bring safety, security and privacy to Internet users Internet user ninternauta m/f

Internet user Internet ninternaute m/f 
. Without a privacy service such as ours, consumers are increasingly at risk while surfing online."

About Anonymizer

Anonymizer, Inc. is a leading provider of Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information.  and security solutions for individuals, corporations, organizations and government agencies. The company's Web site is home to the world's most popular Internet privacy service, Anonymizer Private Surfing, which defends users from the most prevalent Internet privacy and security threats, from online tracking using "Cookies" to malicious code, identity theft and e-mail spammers. Anonymizer Private Surfing has been used to privacy-protect over four billion Web pages for millions of users since the company's inception in 1996. The company is privately held and headquartered in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation).
San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951.
. For more information, please visit www.anonymizer.com.

About Digital River, Inc.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for nearly 34,000 companies worldwide. Its e-commerce solution and infrastructure are designed to help companies of all sizes maximize online revenues as well as cut the costs and reduce the risks associated with running an e-commerce operation. The Digital River(R) international e-commerce suite includes site development and hosting, order management, fraud prevention, site merchandising, reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service. Digital River's clients include 3M, ACT!, Autodesk, H&R Block, Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
Major League Baseball (MLB) is the highest level of play in North American professional baseball.
 Advanced Media, Motorola, Novell, Staples.com and Symantec.

Founded in 1994, Digital River is headquartered in Minneapolis with offices throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and in Europe. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. Anonymizer is a registered trademark of Anonymizer, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 16, 2003
Words:669
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