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Digital River Handles Online Software Sales for Enteractive.


MINNEAPOLIS -- Digital River, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DRIV DRIV Drive (street type) ), a global leader in e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. , today announced that it is providing e-commerce support for Enteractive Distribution, a software publisher-distributor. Based on the agreement, Digital River built and launched the company's e-commerce store located at www.enteractive.com. Digital River is not only processing online order transactions and physically delivering Enteractive's software titles, but also implementing strategic e-marketing services to help proactively grow sales on Enteractive's e-commerce site.

"Our goal is to help our clients build and expand their online businesses by leveraging our world-class e-commerce infrastructure and capabilities as well as our strategic e-marketing services," said Dave Alampi, Digital River's vice president of marketing. "Companies outsource their e-commerce operations to us because we have the experience and expertise to implement e-commerce solutions that can help them broaden their customer bases, increase their product exposure and grow their e-commerce site sales. We can help companies achieve these goals while reducing their risk and allowing them to focus on developing and delivering leading products to their customer bases."

Consumers shopping on Enteractive's site can find utility, consumer lifestyle and personal productivity software products. Some of the software titles featured on the site include Garfield's Typing Pal Deluxe de·luxe also de luxe  
adj.
Particularly elegant and luxurious; sumptuous: deluxe accommodations; a de luxe automobile.

adv.
, Your Trading Card Maker, Diskjockey File Viewer Software that displays the contents of a file. File viewers are a quick way of looking into different types of files without having to open each application that created them. A general purpose file viewer is capable of displaying a wide variety of document, database, spreadsheet and  and Lyriq Crosswords Gold Edition among others.

"We selected Digital River as our e-commerce provider because of the company's core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
  1. It provides customer benefits
  2. It is hard for competitors to imitate
  3. It can be leveraged widely to many products and markets.
 and expertise in running successful online stores," said Howard Luxenberg, president of Enteractive. "By working with an outsourcer like Digital River, we can not only open new revenue streams by implementing a variety of strategic e-marketing programs, but also expand our business more quickly and cost-efficiently than we could when we were operating our site in-house."

About Enteractive Distribution

Enteractive Distribution Company, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 was established in 1992 to help small to mid sized software publishers achieve U.S./Canadian distribution in the retail marketplace.

Enteractive offers a unique, customizable, full-service, royalty-based solution for software publishers from around the world.

About Digital River, Inc.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
, advanced reporting and analytics, product fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
, e-marketing and multi-lingual customer service.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. and European cities. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 25, 2005
Words:481
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