Digital River Exercises VITO Power.Business Editors/High-Tech Writers MINNEAPOLIS--(BUSINESS WIRE)--Aug. 12, 2002 Helps "Selling to VITO VITO Vlaamse Instelling Voor Technologisch Onderzoek (Flemish Institute for Technological Research) VITO Very Important Top Officer VITO Vertically Integrated Tour Operators (TM)" author Tony Parinello enhance his e-commerce site's selling power in preparation for his upcoming book release Digital River, Inc. (Nasdaq:DRIV DRIV Drive (street type) ), a leading global e-commerce outsource provider, today announced that it has redesigned and re-launched the "Selling to VITO(TM)" e-commerce site (www.sellingtovito.com) for Tony Parinello, the nation's foremost expert on how to sell to top decision-makers. Parinello's site enables sales professionals to purchase the best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best author's books, tapes and training kits and enroll in his seminars. Under the agreement, Digital River will host the site's e-commerce operation and provide transaction management, fraud prevention services, digital and physical product fulfillment, customer service support and e-marketing services. "Tony is a leading sales author who is recognized by the majority of the Fortune 1000. In fact, we initiated this relationship with him after using his services to train our own sales staff," said Joel Ronning, Digital River's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "As Tony prepares to launch his new book and promotional campaign this fall, Digital River's leading e-commerce infrastructure will ensure that his e-commerce operation is reliable and user-friendly, and our e-marketing services will help drive sales." Ronning is quoted in Parinello's upcoming new book release, Think and Sell Like a CEO, which will be launched in early September. "My e-commerce site was at a point where I realized it needed to grow," Parinello explained. "Digital River's e-commerce expertise will bring my site to the next level while freeing me to focus on my core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
About Tony Parinello Parinello's best-selling book and audiotape au·di·o·tape n. 1. A relatively narrow magnetic tape used to record sound for subsequent playback. 2. A tape recording of sound. tr.v. program Selling to VITO(TM), the Very Important Top Officer, offers street-smart, tactical advice that teaches sales professionals every step they need to master if they want to get appointments and sell to presidents, CEOs, executive vice presidents, and other top officers. Through his keynote speeches keynote speech n. See keynote address. Noun 1. keynote speech - a speech setting forth the keynote keynote address keynote - the principal theme in a speech or literary work and seminars, Parinello has helped more than one million salespeople sales·peo·ple pl.n. Persons who are employed to sell merchandise in a store or in a designated territory. achieve success. His newest book Think and Sell like a CEO (Entrepreneur Press) is a culmination of his 28 years of sales experience and over 100 interviews with CEOs of some of the best-run companies in America. He is the host of the largest Web radio talk-show dedicated to sales and marketing professionals. The show broadcasts live every Friday on www.wsRadio.ws. About Digital River Digital River, a leading global e-commerce outsource provider founded in 1994, offers more than 32,000 companies the ability to cut costs and grow their businesses by using its complete e-commerce systems and services. The company's world-class infrastructure and e-marketing services help grow businesses quickly and profitably while reducing risk. Digital River's commerce services include e-commerce strategy, site development and hosting, order and transaction management, system integration, product fulfillment and returns, e-marketing and customer service. Digital River's clients include Symantec, Motorola, 3M, Polaris, Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. , H&R Block, Novell, Autodesk, SONICblue, Adaptec and Staples staples U-shaped stainless steel or vitallium units with sharp points used for surgical fixation. epiphyseal staples used to staple epiphysis to metaphysis; have metal bracing at the corners. .com. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners. |
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