Digital Queers Unveils New Gay-Oriented Web Browser
SAN FRANCISCO, Jan. 5 /PRNewswire/ -- In San Francisco -- the crossroads where high-tech meets High Camp -- Digital Queers has fired the latest salvo in the hotly-contested browser wars with the introduction of Cruiser 6.0. The new browser, to be debuted at the DQ annual kickoff party on January 10, will immediately appeal to at least 10% of the worldwide browser market, threatening to steal critical market share from both Netscape and Microsoft.
Different from conventional "straight" browsers, Cruiser 6.0 is "orientation-focused." Its design makes it easy for even the uninitiated to legally plug-and-play in most states. As users gain more exposure to the browser, internal intelligence makes the system easier to understand and navigate; after a certain point, the only user issue is one of improving technique.
"With Cruiser 6.0, you don't browse; you cruise," says DQ executive director Scott Walton.
Cruiser 6.0 Plugs You Into the World
Cruiser 6.0 is the most sophisticated browser available, characterized by new "best of breed" refinements. While conventional "straight" browsers are only starting to utilize new push technologies, Cruiser 6.0 embraces both push and pull technologies to enhance the total cruising experience. "It's the push-and-pull, yin-and-yang, in-and-out feature that really helps enhance the user experience," said Walton, at first fanning, then throwing cold water on himself.
The browser is powered by the new Java enhancement: Percolator(TM). Percolator requires no plug-ins for optimal performance. "Extensive early adopter research discerned that our target audience disdains plug-ins, believing that batteries do the job just fine," said Walton. "Or, in rural areas, kerosene."
Aside from these enhancements, Cruiser 6.0 resembles other browsers in virtually every way; in fact, to most of the world, all the browsers will appear basically the same. For example, like other browsers, Cruiser 6.0 is platform-independent, working as easily on Mac as it does on Win. And sometimes both at the same time.
Cruiser Besting Competition in Browser Trials
During beta trials, DQ found that about one out of every ten of potential users instinctively knew how to use Cruiser 6.0. However, that number is steadily climbing due to a growing group of enthusiasts determined to "crack the code." According to DQ, these new users are most likely to be found in private schools, military camps, seminaries and other previously-restricted areas.
"We believe that Cruiser 6.0 will become the 'browser of choice' for our audience," said Megan Smith, president of PlanetOut, the world's premier gay and lesbian online community.
"We actually prefer to believe Cruiser 6.0 is not a choice; it's a way of life," said Walton.
Product Availability and Pricing
Cruiser 6.0 will debut at the Digital Queers' Browser Bash, to be held from 8:30 p.m.-Midnight on Saturday, January 10, 1998 at Yerba Buena Center for the Arts, 701 Mission Street at Third, San Francisco. Tickets are available at the door for $50 each. Cruiser 6.0 may be downloaded from the DQ Web site at www.DQ.org.
About Cruiser 6.0
Cruiser 6.0 is the virtual Web browser created by queers for queers. The rev version, 6.0, represents the minimum degrees of separation between gay people and Tom Cruise, Jodie Foster, and others. And then, of course, maybe not.
Digital Queers (DQ) is a national non-profit organization that focuses on the strategic application of technology to improve organizations and services that promote the legal and social rights of lesbian, gay, bisexual and transgender people. For more information on the organization and its activities, visit the World Wide Web site at www.dq.org.
SOURCE Digital Queers
/CONTACT: Amy Bonetti, 415-837-1900, or firstname.lastname@example.org, or Jason Lorber, 415-421-4529, or LorberPR@aol.com, or Karen Larsen, 415-957-1205, or email@example.com, all for Digital Queers/
/Web site: http://www.dq.org/
CO: Digital Queers ST: California IN: CPR MLM SU: PDT
KF-SM -- SFM016 -- 2930 01/05/98 06:00 EST http://www.prnewswire.com
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|Date:||Jan 5, 1998|
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