Digital Lava Launches National Advertising Campaign for HotFoot Products.Business Editors & High-Tech Writers MARINA DEL REY Del Rey may refer to:
Digital Lava Inc. (AMEX AMEX See: American Stock Exchange :DGV DGV Doppler Global Velocimetry DGV Direção Geral de Viação ), a leading communications Application Services See ASP and Web services. Provider (ASP) of streaming media See streaming audio, streaming video and digital media hub. solutions for the business-to-business market, announced the launch of its first-ever national print advertising campaign. The ads will run in USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. and the Wall Street Journal during the weeks of May 15 and 22. These ads are a key component of the overall marketing program for HotFoot hot·foot intr.v. hot·foot·ed, hot·foot·ing, hot·foots Informal To go in haste. Often used with it: hotfoot it out of town. adv. In haste. n. pl. , new products recently released by Digital Lava. HotFoot(TM) for Microsoft PowerPoint and HotFoot Host(TM), released to the general market on April 25, are the latest products from Digital Lava designed to bring streaming media publishing to the desktop. HotFoot and HotFoot Host combine voice and graphics into an interactive and on-demand presentation using Microsoft Windows Media Technologies. "The broad appeal of HotFoot makes it the ideal platform from which to launch our first-ever national print campaign," said Kipley Bruketa, Digital Lava's Vice President of Marketing. "The ad was designed to break through the clutter that exists in today's market, with messages that resonate with our target audience." Several compelling ads were developed by MAD ADS, a new creative shop fueled by the talents of David Davis and Mary Maron, formerly of Grey Advertising. USA Today and the Wall Street Journal were selected for this initial placement to reach the target audience for HotFoot, busy executives and road warriors. Bruketa also noted, "The launch of HotFoot is a significant stake in the ground for Digital Lava, as it enables us to bring the power of our rich media technology to the desktops of today's knowledge workers and we believe this ad will drive home the benefits of HotFoot and Digital Lava to our target audience." About Digital Lava Digital Lava is a communications Application Services Provider (ASP) that offers rich mixed media software applications that seamlessly link digital video and audio content with a variety of other formats such as text, graphics, animation and Web links. Digital Lava's robust in-house service offering provides a turnkey solution that delivers rich media quickly and efficiently. These solutions provide end-users with a fully integrated and interactive experience on their computer desktops delivered via the Internet, intranet, extranet, DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. , CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). or any combination. The company's business-to-business solutions are employed by Fortune 1000 companies in corporate communications, sales, marketing and training applications. Digital Lava's partners and clients include Microsoft, InterVu, RealNetworks, Cisco Systems, Dell Computers, Hewlett-Packard, KPMG KPMG Klynveld Peat Marwick Goerdeler (accounting firm) KPMG Kaiser Permanente Medical Group KPMG Keiner Prüft Mehr Genau (German) KPMG Kommen Prüfen Meckern Gehen , Prudential Insurance, Lotus Development Corp., Shell Chemical and Zurich-American Insurance. Digital Lava has headquarters in Marina del Rey. For additional information, visit Digital Lava's Web site at http://www.digitallava.com or call 888/222-LAVA. This news release contains forward-looking statements concerning the business and products of the Company. Actual results may differ from those projected or implied by such forward-looking statements depending on a number of risks and uncertainties including, but not limited to the following: development, shipment and market acceptance. Other risks inherent in the business of the Company are described in Securities and Exchange Commission filings, including the Company prospectus on Form SB-2. The Company undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this release. |
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