Digital Intelligence Licenses Picture IQ to Lexmark to Deliver Smart Photo Editing Capabilities in Future Photo Printers.SEATTLE--(BUSINESS WIRE)--June 21, 1999-- -- Companies Bring Smart Digital Imaging Beyond The PC in Year 2000 Photo Printers -- Digital Intelligence(TM) announced today that Lexmark International (NYSE NYSE See: New York Stock Exchange :LXK), one of the world's leading printing solutions companies, has licensed its Picture IQ(TM) technology for future year 2000 photo printers. This partnership represents a revolution in the printer industry as consumers will be able to easily perform advanced digital photography functions, including the ability to edit, enhance, store and organize photos directly on the printer without the need for a personal computer. In addition to photo printers, Digital Intelligence's Picture IQ software technology is optimized for embedding 1. (mathematics) embedding - One instance of some mathematical object contained with in another instance, e.g. a group which is a subgroup. 2. (theory) embedding - (domain theory) A complete partial order F in [X -> Y] is an embedding if in a variety of intelligent home appliances including set-top boxes The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. , photo appliances, game consoles, digital cameras and hand-held devices. As the leader in photo printing, Lexmark has also been changing how consumers use their printers by eliminating the need to print with a PC and under this agreement, Digital Intelligence and Lexmark will continue their innovative efforts in the beyond-PC digital photography market. "Lexmark created the PC Free digital photography category with the introduction of the Photo Jetprinter 5770 by making digital photography simple for the first time. With Picture IQ technology in our future photo printers, we will give customers even more - enhanced imaging capability without a PC," said Bernard Masson, President, Consumer Printer Division at Lexmark. "Digital Intelligence's modular technology allows us to create products with features and functions that will uniquely appeal to our customers." "Customers will have more choices to create and enhance their photos with Picture IQ's smart imaging capabilities in Lexmark's photo printers," said Bill McCoy, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Digital Intelligence. "Together with Lexmark, Digital Intelligence is taking the first step to delivering on the promise of taking digital imaging beyond the PC." About Picture IQ Technology Picture IQ is a portable and flexible embedded software Instructions that permanently reside in a ROM or flash memory chip. Embedded software may be immediately available to the CPU or, for faster execution, may be transferred to RAM first and then executed. technology that quickly brings powerful yet reliable and easy-to-use digital photography into a whole new class of compatible consumer electronics equipment. The technology's device-independent imaging architecture is portable across multiple operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. and system processors ensuring compatibility among digital imaging solutions. The architecture of Picture IQ also guarantees integration with a manufacturer's existing technologies, bringing products to market quickly and cost-effectively. About Lexmark Lexmark International, Inc. is a global developer, manufacturer and supplier of printing solutions and products, including laser, inkjet and dot matrix printers A printer that uses hammers and a ribbon to form images out of dots. It is widely used to print multipart forms and address labels. Also known as a "serial dot matrix printer," the tractor and sprocket mechanism in these devices handles thicker media better than laser and inkjet printers. and associated consumable A material that is used up and needs continuous replenishment, such as paper and toner. "The low-tech end of the high-tech field!" supplies for the office and home markets. The company is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Lexmark International Group, Inc. (NYSE:LXK). Lexmark is on the Internet at www.lexmark.com. About Digital Intelligence Digital Intelligence, Inc. develops and licenses embedded Inserted into. See embedded system. digital imaging software technology that advances the digital photo and video capabilities and ease-of-use of consumer electronics devices. Digital Intelligence's software is optimized for embedding in a variety of intelligent home appliances including set-top boxes, photo appliances, game consoles, printers, digital cameras and hand-held devices. For more information, visit www.dii.com. Digital Intelligence and Picture IQ are trademarks of Digital Intelligence Inc. Lexmark is a trademark of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners. |
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