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Digital Ink to allow subscribers to browse first chapters of books reviewed by the Washington Post; New service also enables subscribers to purchase books online.


WASHINGTON, D.C.--(BUSINESS WIRE)--Sept. 25, 1995--Digital Ink Co., the electronic subsidiary of the Washington Post Company, today announced that its online news and information service, The Washington Post's Digital Ink, is now offering a unique feature that allows subscribers to browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser.  and purchase best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 and newly published books.

Digital Ink will make available online, the first chapters and table of contents of the majority of titles either reviewed by The Washington Post or that appear in the hard-cover nonfiction non·fic·tion  
n.
1. Prose works other than fiction: I've read her novels but not her nonfiction.

2. The category of literature consisting of works of this kind.
 bestseller list in The Post's Sunday Book World section. Book excerpts will be posted the week the reviews appear in The Post in the "Books & More" section of Digital Ink.

"This feature clearly demonstrates the power of our online information service and how we take content from The Washington Post and greatly expand its depth and breadth and make it extremely valuable to our subscribers," said Jason Seiken, Vice President of The Washington Post's Digital Ink. "This is the kind of resource that online information services See Information Systems.  should be providing, and you can expect many more like this from Digital Ink."

Washington Post's Digital Ink subscribers will also be able to use a credit card to purchase featured titles at list price simply by completing an online order form.

Digital Ink has teamed with Dial-A-Book, Inc., a New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 information firm, to offer this new online book service. Dial-A-Book is the latest member of Digital Ink's Joint Partnership Program, which is part of its Electronic Marketing Program.

"From an advertising and sales point of view, our new book offering is a clear example of making it easy for consumers to purchase products and services online," said Frederick Singer, Digital Ink Vice President. "Consumers who are interested in a book reviewed by The Washington Post can easily log on to our service, browse the book and buy it if they like it."

Digital Ink's Electronic Marketing Program is designed to give companies all sizes an effective method to deliver business services online to the Washington, D.C. market. It consists of the Service Provider Program, the Joint Partnership Program and Traditional Advertising.

-- Service Provider Program -- Designed for companies who want to move beyond traditional advertising and experiment with different applications to let customers see and use their products online. Digital Ink works closely and partners with service providers to develop new online applications, and employs the in-depth Washington Post research database to create innovative online commercial services. Riggs National Bank is the first member of this program, with other announcements to follow.

-- Joint Partnership Program -- Assists entrepreneurial companies with limited marketing dollars in taking their products online. Digital Ink provides these companies with special values on advertising, market research, production and sales support. In addition to Dial-A-Book, Cal Simmons Travel and Capitol Capitol, seat of the U.S. Congress
Capitol, seat of the U.S. government at Washington, D.C. It is the city's dominating monument, built on an elevated site that was chosen by George Washington in consultation with Major Pierre L'Enfant.
 Concierge are members of this program and provide Digital Destination and Digital Concierge on The Washington Post's Digital Ink.

-- Traditional Advertising -- Consists of a number of traditional advertising options, including interactive display advertising, classifieds, directory advertising, commercial communications with customers and employees, and shopping and banking services.

"We chose to partner first with Digital Ink because its online news and information service is the most progressive and dynamic available today," said Stanley R. Greenfield Greenfield, town (1990 pop. 18,666), seat of Franklin co., NW Mass., at the confluence of the Deerfield and Green rivers, near their junction with the Connecticut; settled 1686, set off from Deerfield and inc. 1753. , President of Dial-A-Book. "We believe that subscribers to The Washington Post's Digital Ink will find this service to be an unmatched resource, especially for those interested in surveying the latest literature."

Headquartered in Washington, D.C., Digital Ink Co. is the electronic publishing An umbrella term for non-paper publishing, which includes publishing online or on media such as CDs and DVDs.  subsidiary of the Washington Post Company. In addition to the online service, Digital Ink Co. includes the Post- Haste audiotext service, which receives more than one million phone calls per month, as well as the Broadband broadband

Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies).
 division, which develops and publishes multimedia CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 products.

CONTACT: Wendy DeFeudis/Jennifer Jackson

Copithorne & Bellows bellows, expansible, gas-tight chamber used to pump or store a gas. One of the simplest and most familiar types of bellows is the manual one used for providing a forced draft to a fire. The expansible chamber consists of a leather bag with pleated sides.  

617/252-0606

wendyd@ca.cbpr.com

jennifej@ca.cbpr.com
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 25, 1995
Words:639
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