Digital Influence Group Partners with Genzyme, Using Social Media to Highlight Corporate Social Responsibility.Partnership supports Genzyme's commitment to patients, community and employees WALTHAM, Mass. -- Digital Influence Group, experts in social media marketing programs that help clients use social media to build communities with their key constituencies, announced today that Genzyme, one of the world's foremost biotechnology companies Top 100 Biotechnology Companies The following is a list of the top 100 biotechnology companies ranked by revenue. The first nine companies qualify for the list of the top 50 pharmaceutical companies. , has selected Digital Influence Group to use social media to communicate Genzyme's corporate social responsibility efforts. Specifically, the partnership is highlighting Genzyme's dedication to providing medical products for patients in developing countries, its commitment to conserving natural resources and reducing its impact on the environment, and its focus on fostering a positive and productive corporate work culture. * Digital Influence Group designed and developed an online journal for The Gaucher Initiative, a Genzyme program dedicated to aiding patients with the genetic disorder Gaucher Disease Gaucher Disease Definition Gaucher disease is a rare genetic disorder that results in accumulation of fatty molecules called cerebrosides. It can have serious effects on numerous body organs including the liver, spleen, bones and central nervous system. in developing countries. Genzyme Vice President of Emerging Markets Tomye Tierney will document her experiences in distributing Genzyme's enzyme replacement therapy Enzyme replacement therapy is a medical treatment replacing an enzyme in patients in whom that particular enzyme is deficient or absent. Usually this is done by giving the patient an intravenous (IV) infusion containing the enzyme. , Cerezyme, free of charge. * Digital Influence Group is also conducting digital media relations with the environmentalist environmentalist a person with an interest and knowledge about the interaction of humans and animals with the environment. blogosphere The total universe of blogs. See blog. , communicating Genzyme's eco-friendly practices with prominent blogs such as Treehugger, Inhabitat and Green Wombat. The media outreach emphasized Genzyme's commitment to environmental management, manifested in the Genzyme Center, the company's Platinum-certified, award-winning corporate headquarters in Cambridge, Mass. * For the second year, Genzyme has been named one of Fortune's 100 Best Companies to Work For, and the company has consistently ranked as a top employer according to readers of Science. Digital Influence Group is bringing this recognition to the attention of influential job seeker blogs including Career Hub and Jibber jib 1 n. 1. Nautical A triangular sail stretching from the foretopmast head to the jib boom and in small craft to the bowsprit or the bow. 2. a. The arm of a mechanical crane. b. Jobber A merchant, middle person, or wholesaler who purchases goods from a manufacturer in lots or bulk and resells the goods to a consumer, or to a retailer, who then sells them to a consumer. One who buys and sells on the stock exchange or who deals in stocks, shares, and Securities. , discussing survey results in which employees said Genzyme is a great place to work. Downloadable Media and Related Links For company logos and other links, visit our social media release at the Digital Influence Group Web site. Quotes Bo Piela, Senior Director of Corporate Communications, Genzyme "As experts in social media, Digital Influence Group is helping us increase our presence online and build relationships with key digital influences. Digital Influence Group's experience and interaction with the online community allows us to engage our constituents as well as receive critical feedback." Marijean Lauzier, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Digital Influence Group "As a global biotechnology leader, Genzyme has an extended network of employees, partners, suppliers and patients. Social media enables Genzyme to form deeper relationships with each and every member of that network and opens up new channels of communications. With our guidance and assistance, Genzyme is now engaging in direct conversations with leading members of the online social community." Boilerplate A phrase or body of text used verbatim in different documents such as a signature at the end of a letter. Boilerplate is widely used in the legal profession as many paragraphs are used over and over in agreements with little modification or no modification. Information Based in Waltham, Mass., Digital Influence Group, a W2 Group company, is a social media marketing services agency that helps clients use social media to build communities with their key constituencies. We have developed a unique methodology for identifying, educating and influencing the blogosphere, reputation aggregators, e-communities and social networks. Our approach, a true innovation in marketing services, blends the expertise of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and interactive marketing to achieve new levels of engagement and influence with targeted audiences. Tags Technorati Tags: Gaucher Initiative, Tomye Tierney |
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