Digital Impact to Participate in SkyGo's Wireless Marketing Study; Leading eMarketer to Gain Valuable Data From Permission-Based Consumer Trial on WAP-Enabled Phones.

Business Editors/High Tech Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--Sept. 12, 2000

Digital Impact, Inc. (Nasdaq:DIGI), the leading provider of integrated eMarketing solutions, today announced its participation in the SkyGo Wireless Marketing Study to be held in Boulder, Colo. The study, which runs Sept. 29, through Dec. 31, 2000, is designed to create and test viable, profitable, wireless marketing strategies.

Under terms of the agreement, Digital Impact and SkyGo, Inc. will work together to design and deliver content-driven and promotional marketing messages via wireless Internet devices. SkyGo will issue more than 1,000 Internet-enabled phones to qualified consumer participants to test the effectiveness of various direct marketing models.

During the four-month trial, Digital Impact's advertising clients will send targeted marketing messages to consumers via the Web-enabled phones. SkyGo will provide quantifiable, documented performance feedback to Digital Impact and other participants, and intends to publicize topline results after the trial's conclusion.

"By participating in the SkyGo Wireless Marketing Study, Digital Impact is once again driving technical advancement in the eMarketing arena," said William Park, chairman and chief executive officer of Digital Impact. "We are very impressed with SkyGo's approach to creating this comprehensive study that will be a major step toward uniting the power of personalized eMarketing with the mobility of the wireless platform."

The SkyGo trial is carefully designed to determine the effectiveness of a number of factors in wireless marketing including but not limited to:

-- Consumer receptivity and satisfaction rates

-- Wireless communicative strength

-- Preferred messaging content

-- Most effective product offers

-- Wireless user demographics

"eMarketers need to fully understand the potential customer response to wireless marketing before launching products in this new channel," said Daren Tsui, SkyGo co-founder and chief executive officer. "Digital Impact's participation reinforces the viability of the SkyGo Wireless Marketing Study and attests to the potential success and benefits of employing our wireless model."

About SkyGo, Inc.

SkyGo was founded in 1999 with the goal of creating a wireless interactive marketing network. The company provides the infrastructure necessary to target and deliver marketing messages and rewards to consumers and delivers this capability to business-to-consumer (B2C) companies including media purchasing agencies, wireless service providers, Internet sites and credit card companies. The company's headquarters are in San Mateo, Calif. For more information, visit the SkyGo Web site at http://www.skygo.com.

SkyGo Privacy Policy

SkyGo is committed to respecting and safeguarding the privacy rights of all consumers. The user information SkyGo obtains, including contact information and demographic information, will be kept confidential.

About Digital Impact

Digital Impact is the leading provider of integrated eMarketing solutions that enable businesses to acquire, retain and analyze their customers. Through its combination of industry leading technology and world-class service, Digital Impact helps its clients maximize their marketing investment with campaign results that average double-digit click-throughs and triple-digit ROI's. The Digital Impact technology platform is comprised of a web-based eMarketing Dashboard for campaign management, execution, reporting and analysis. On the back-end, the Mass Personalization Engine (MPE) targets, delivers and tracks billions of unique digital messages across a variety of media, including email, set top box, and wireless devices. These campaigns are delivered only to customers who have specifically requested to receive them, a practice known as permission-based marketing. Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Currently, Digital Impact works with over 140 clients including Bloomingdales, Citibank, Dell Computer Corporation, Egghead.com, Inc., Hewlett-Packard, Macy's, MasterCard, Midwest Express Airlines, Reflect.com and REI, delivering campaigns to customers in the North America, European and Latin American markets. Founded in 1997, the company is headquartered in San Mateo, California, with offices in Santa Monica, New York and European offices in London.

The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding Digital Impact's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding future sales, product introduction and acceptance, market acceptance and financial stability. Digital Impact's actual results and the timing of certain events may differ significantly from the results discussed in the forward-looking statements.

Note to Editors: Digital Impact is a trademark of Digital Impact, Inc. All other brands or trademarks are the property of their respective owners.