Digital Impact to Join Russell 3000 Index; Leading eMarketer's Addition to Equity Index Announced.Business Editors/High-Tech Writers SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--June 16, 2000 Digital Impact(TM) (Nasdaq:DIGI DIGI Digital DIGI Digital Input ), the company that brings science to eMarketing, today announced the expected addition of its common stock to this year's Russell 3000(R) Equity Index. Digital Impact's addition is part of an annual reconstitution which tracks the 3,000 largest U.S. stocks as of the end of May, ranking them by total market capitalization Total Market Capitalization The total market value of all of a firm's outstanding securities. to create the Russell 3000(R) Index. Membership in Russell's 21 U.S. equity indexes is based upon objective measures and acts as a performance standard for investment managers. Digital Impact completed its initial public offering in November 1999. As of June 15th, Digital Impact shares closed at $15.50, giving it a market capitalization Market Capitalization A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap. of $382 million based on 24.7 million outstanding shares as of May 31, 2000. Russell 3000 Index The Russell 3000 Index is a stock market index of US stocks. The ticker is "RUA" or similar. See Russell Indexes page for main discussion. See also the iShares Russell 3000. , a roster of the 3,000 U.S. stocks with the highest market valuation, is rebalanced annually; memberships take effect July 1. About Digital Impact Digital Impact, Inc. (Nasdaq:DIGI) offers Internet direct marketing, or eMarketing, services to businesses that wish to communicate more effectively online with their customers. The services Digital Impact provides are designed to maximize its clients' return on their marketing investment through focus on customer retention, loyalty and acquisition programs. Digital Impact's proprietary Mass Personalization Engine(TM) (MPE MPE abbr. Master of Public Education ) provides full assembly, delivery and analysis of messages constructed around the unique interests of individual customers, while the company's Adaptive Intelligent Marketing(TM) (AIM) Methodology optimizes marketing methods to address the diverse needs of an international customer base. Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Currently, Digital Impact works with over 120 clients including Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles. "From notebooks to networks", their slogan says. http://us.dell.com. , Egghead.com, Inc., Hewlett-Packard, Macy's, MasterCard, Preview Travel and The Sharper Image, delivering campaigns to customers in the North America, European and Latin American markets. Founded in 1997, the company is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. , with East Coast offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and European offices in London. The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding Digital Impact's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding future sales, product introduction and acceptance, market acceptance and financial stability. Digital Impact's actual results and the timing of certain events may differ significantly from the results discussed in the forward-looking statements. Note to Editors: Digital Impact is a trademark of Digital Impact, Inc. All other brands or trademarks are the property of their respective owners. |
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