Digital Impact Testifies Before House Energy and Commerce Subcommittees on Legislative Efforts to Combat Spam.Business Editors/High-Tech Writers SAN MATEO, Calif.--(BUSINESS WIRE)--July 10, 2003 Digital Impact (Nasdaq:DIGI DIGI Digital DIGI Digital Input ), the premier provider of online direct marketing solutions for enterprises, today announced that Kenneth Hirschman, the company's general counsel, testified at a House Energy and Commerce Subcommittee hearing on legislative efforts to combat spam. Hirschman represented Digital Impact and the Email Service Provider Coalition of the Network Advertising Initiative (NAI See Network Associates. ), by outlining the viewpoint of reputable marketers who are struggling with the onslaught of spam and resulting problems related to the deliverability of legitimate, permission-based email. In his remarks, Hirschman highlighted that email service providers, who deliver large volumes of emails on behalf of leading corporations, educational institutions and non-profits, have a vested interest Vested Interest A financial or personal stake one entity has in an asset, security, or transaction. Notes: For example, if you have a mortgage, your bank has a vested interest on the sale of your house. See also: Right in ensuring the eradication of spam in order to maintain the efficacy of legitimate email marketing. "Digital Impact and the NAI strongly support federal legislation to respond to the growing menace of spam," said Hirschman. "We believe that strong preemptive pre·emp·tive or pre-emp·tive adj. 1. Of, relating to, or characteristic of preemption. 2. Having or granted by the right of preemption. 3. a. federal legislation will be a critical component in the successful resolution of the spam problem." Hirschman also pointed out that federal legislation alone is not sufficient to solve the problem. A combination of legislation and technology is needed to solve the problems created by spam. He explained that spam is flourishing because spammers can easily obscure and falsify falsify, v to forge; to give a false appearance to anything, as to falsify a record. their identities to sneak past existing filters and avoid accountability. According to Hirschman, introducing strong, preemptive federal legislation and making it technically impossible for senders of high volume emails to hide their identities would help eradicate the scourge of spam. Hirschman was joined by representatives from organizations including America Online, Amazon.com, Earthlink, and Microsoft at the hearing, which was held on Wednesday, July 9, 2003. About Digital Impact Digital Impact is the premier provider of online direct marketing solutions for enterprises, including market leaders such as Citibank, Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles. "From notebooks to networks", their slogan says. http://us.dell.com. , MasterCard and Hewlett-Packard. Digital Impact's solutions enable corporations to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships. Digital Impact provides deep customer insight and powerful execution through a combination of hosted web applications, messaging technology infrastructure and professional services. Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Digital Impact was founded in 1997 and has offices in Silicon Valley, Los Angeles, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and London. The company is publicly traded on the Nasdaq Stock Market Nasdaq stock market The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors DIGI. |
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