Digital Impact Shares Expert eMarketing Insight; eMarketing Impact Conference Gives Clients a 'Sneak Peak' into the Future of eMarketing.Business Editors/Marketing Writers eMarketing Impact 2000 SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--Sept. 20, 2000 Digital Impact, Inc. (Nasdaq:DIGI DIGI Digital DIGI Digital Input ), the leader in eMarketing, today announced the successful conclusion of the company's eMarketing Impact 2000 conference. This invitation-only event featured eMarketing luminaries, such as McKinsey & Company's Marc Singer and ClickZ's Kim MacPherson, as well as Digital Impact's line-up of experts. The sessions taught the latest developments in eMarketing strategies, best practices and leading technologies. The networking events at the conference gave participants the opportunity to exchange eMarketing knowledge, insight and vision. The national and international participants at this year's conference more than doubled the attendance from the previous year and fueled the success of eMarketing Impact 2000. The eMarketers shared their experiences in free-flowing discussions and structured presentations. Digital Impact's clients learned from each other's experiences as attendees met those who had conquered similar marketing challenges. eMarketing Impact 2000 attendees were introduced to the latest technology solutions from Digital Impact, including the newly unveiled eMarketing Dashboard which features a web-based campaign management system for the planning, execution and analysis of eMarketing campaigns. Through hands-on training, Digital Impact taught its clients more about the functionality of the company's technology solutions and then urged attendees to apply the company's time-tested expertise in a practical way to the participants' actual marketing campaigns. "eMarketing Impact 2000 showcased the latest and greatest in `real world' eMarketing by creating an educational forum conducive to discussion and an exchange of ideas," said Digital Impact Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. William Park. "Once again, Digital Impact is leading the way and keeping its clients ahead of the evolutionary curve to revolutionize customer relationships with advanced eMarketing." About Digital Impact Digital Impact is the leading provider of integrated eMarketing solutions that enable businesses to acquire, retain and analyze their customers. Through its combination of industry leading technology and world-class service, Digital Impact helps its clients maximize their marketing investment with campaign results that average double-digit click-throughs and triple-digit ROI's. The Digital Impact technology platform is comprised of a web-based eMarketing Dashboard for campaign management, execution, reporting and analysis. On the back-end, the Mass Personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. Engine (MPE MPE abbr. Master of Public Education ) targets, delivers and tracks billions of unique digital messages across a variety of media, including email, set top box and wireless devices. These campaigns are delivered only to customers who have specifically requested to receive them, a practice known as permission-based marketing. Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Currently, Digital Impact works with over 140 clients including Bloomingdales, Citibank, Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles. "From notebooks to networks", their slogan says. http://us.dell.com. , Egghead.com, Inc., Hewlett-Packard, Macy's, MasterCard, Midwest Express Airlines, Reflect.com and REI, delivering campaigns to customers in the North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , European and Latin American markets. Founded in 1997, the company is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. , with offices in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and European offices in London. The statements contained in this press release that are not purely historical are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of Section 21E of the Securities and Exchange Act of 1934, including statements regarding Digital Impact's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding future sales, product introduction and acceptance, market acceptance and financial stability. Digital Impact's actual results and the timing of certain events may differ significantly from the results discussed in the forward-looking statements. Note to Editors: Digital Impact is a trademark of Digital Impact, Inc. All other brands or trademarks are the property of their respective owners. |
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