Digital Impact Reports Dramatic Reduction in Email Blocking and Failure Rates; Achieves Record Email Delivery to Reigning ISPs.Business Editors/High-Tech Writers SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--May 17, 2004 Digital Impact (Nasdaq:DIGI DIGI Digital DIGI Digital Input ), the premier provider of online direct marketing solutions for enterprises, today reported that email blocking rates experienced by clients dropped from 3.2 percent for the calendar quarter ending December 31, 2003, to 1.4 percent for the calendar quarter ending March 31, 2004. Total failure rates, which include blocks, technical failures, hard bounces and soft bounces, dropped from 11.2 percent to 8.2 percent. These dramatic reductions in blocking and failure rates have allowed Digital Impact to achieve a record delivery rate of 94 percent to the top 15 ISPs including AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Yahoo and Hotmail, Earthlink and MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). . "Our results clearly show that our dedicated focus on email deliverability is paying dividends," said William Park, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Digital Impact. "Legitimate mailers still face a challenge in getting their emails delivered to customer inboxes, but by outsourcing to a deliverability leader like Digital Impact, marketers can dramatically reduce the incidence of 'false positives' and increase the returns generated by their programs." Digital Impact clients continue to witness a steady decline in email blocking and failure rates. Blocking rates for March, 2004 were down to 0.69 percent, and total failure rates were reported at 6.3 percent, resulting in an email delivery rate of 96 percent to the top 15 ISPs. To learn more about Digital Impact's deliverability statistics visit www.digitalimpact.com/v2/pdfs/Deliverability_Q1_2004_Results.pdf. About Digital Impact Digital Impact is the premier provider of online direct marketing solutions for enterprises, including market leaders such as Marriott, Dell and Hewlett-Packard. Digital Impact's solutions enable corporations to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships. Digital Impact provides deep customer insight and powerful execution through a combination of hosted Web applications, messaging technology infrastructure and professional services. Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Digital Impact was founded in 1997 and has offices in Silicon Valley, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and London. The Company is publicly traded on the Nasdaq Stock Market Nasdaq stock market The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors DIGI. |
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