Digital Impact Announces Improved Deliverability Rates for Fourth Consecutive Quarter; Reports Continued Reduction in Email Blocking and Bounce Rates.SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- Digital Impact (Nasdaq:DIGI DIGI Digital DIGI Digital Input ), a leading provider of integrated digital marketing solutions for global 2000 enterprises, today announced its fourth consecutive quarter of improved deliverability results. For the quarter ending December 31, 2004, Digital Impact's entire client base enjoyed a 95.4% delivery rate. These delivery improvements can be attributed to reductions in both ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. blocks and bounce rates. Digital Impact's aggregate email delivery rate was 95.4% for the fourth quarter of 2004, up from 95.0% in the prior quarter. Since the fourth quarter of 2003, client email delivery has increased 8.6%. At the top 15 ISPs (including AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Yahoo, Hotmail, Earthlink and MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). ) where the vast majority of email is sent, Digital Impact achieved an even higher delivery rate of 97.7% for the fourth quarter. "We believe Digital Impact clients benefit from the best email delivery rates in the industry," said Kevin Johnson Kevin Maurice Johnson (born March 4, 1966 in Sacramento, California) is a retired American basketball point guard who played for the NBA's Cleveland Cavaliers and the Phoenix Suns. , Digital Impact's senior vice president of products and marketing. "In the most recent quarter, Digital Impact's deliverability improvements can be attributed to initiatives focused on client practices. Our deliverability team focused on address and permission capture and list hygiene to help clients understand the root causes of failure and how to continuously improve delivery in the future." Digital Impact continues its commitment to open and transparent reporting in the latest deliverability update. Digital Impact's delivery rate is reported as the percentage of emails delivered divided by total emails sent. The number of emails delivered excludes all measurable failures including technical failures, blocks, hard bounces, soft bounces, and other failures. To read an in-depth report on the latest deliverability results visit http://www.digitalimpact.com/pdfs/Deliverability_Q4_2004_Results.pdf. About Digital Impact Digital Impact is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Digital Impact combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT(TM) platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Digital Impact is a member of the TRUSTe Privacy Program and the NAI's Email Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Digital Impact was founded in 1997 and has offices in Silicon Valley, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and London. The Company is publicly traded on the Nasdaq Stock Market Nasdaq stock market The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors DIGI. For more information, visit www.digitalimpact.com. On March 28, 2005 Acxiom Corporation (Nasdaq:ACXM) and Digital Impact, Inc. (Nasdaq:DIGI) announced they reached a definitive agreement for Acxiom to acquire Digital Impact. For more information visit: http://www.digitalimpact.com/newspress032805.php. |
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