Digital Hollywood Features Magnum Semiconductor Executive on Future of Consumer Electronics.

Magnum Semiconductor:

Who:

    --  Digital Hollywood -- Premier entertainment technology
        conference for industry leaders to be held March 27 to March
        30, 2006, Loews Santa Monica Beach Hotel

    --  Magnum Semiconductor -- a Silicon Valley-based innovative
        provider of chips, software, reference platforms and
        engineering support for recording, viewing and managing
        high-quality audio/video content, www.magnumsemi.com.

    --  Senior Executive Speaker, Brian Heuckroth -- Magnum's vice
        president of marketing. Heuckroth's extensive technology
        experience spans 26 years in high-technology products and
        services, in both consumer and corporate markets. Companies
        for which he has worked include Stream Machine, Cirrus Logic,
        Starlight Networks (the start up pioneer of MPEG-based
        streaming video), Sun Microsystems, Adobe Systems and
        Hewlett-Packard.

What:

        Digital Hollywood panel -- "Behind the Digital Home & Mobile
        Consumer: Chips, Microprocessors & Optical Technology Define
        the Future of Entertainment, from DVDs, MP3s, HD & Set-Tops to
        Games, PDAs and PCs"

When:   Wednesday, March 29, 2006, 3:50 pm to 5 pm

Where:  Track III, Digital Hollywood, Loews Santa Monica Beach Hotel

Why:

        Chip companies are creating the technology behind many of the
        advancements the upcoming generation of consumer electronics
        and portable entertainment. Whether it's the latest DVD
        recorders, MP3s or HD TVs, chip sets empower and drive today
        and tomorrow's entertainment technology. The experts on this
        panel, including Brian Heuckroth from Magnum Semiconductor,
        will address the latest trends and what the future holds.

How:

        To register for this exciting entertainment technology
        industry panel discussion of experts, please visit
        www.digitalhollywood.com. For private comments or interviews,
        media can call Deb Paquin for Magnum Semiconductor: (916)
        984-1921.