Digital Entertainment and Telecommunications Veteran Jeff Yolen Joins MobileLime as Vice President of Business Development.

BOSTON -- MobileLime, the first U.S.-based company to allow consumers to make purchases through any mobile phone, today announced the appointment of Jeff Yolen as vice president of business development. Yolen brings more than ten years of senior level management and business development experience from Virgin Mobile, Virgin Management and RealNetworks to the MobileLime management team.

"Jeff's combined experience in e-commerce, digital entertainment, and the mobile industry makes him the ideal candidate to help lead MobileLime as we continue to grow our mobile payment and loyalty offerings," said Robert Wesley, president and CEO of MobileLime. "We are excited for Jeff to help shape the future direction of the company as we expand our services to new vertical markets nationwide."

Immediately prior to joining MobileLime, Yolen served as an expert advisor to Nokia's strategy division. Before Nokia, Yolen was the director of business development and marketing for RealNetworks' European division. In this role, he led the mobile content and gaming businesses - with combined revenue growth in the millions.

Yolen was also a senior member of the business and corporate development teams at Virgin Mobile and Virgin Management. Key accomplishments while at Virgin included his involvement in the launch of MVNOs globally, a successful investment in a pan-European WI-FI provider, along with Virgin Mobile's Middle East project. He also held senior management positions at Kozmo.com and JP Kids.

About MobileLime

MobileLime(R), a service of Vayusa, is the first U.S.-based company to allow consumers to make purchases through any mobile phone at participating merchants, increasing revenue while improving customer service and loyalty. MobileLime enables merchants to provide consumers with multiple payment options including traditional credit cards, checking accounts and prepaid accounts. MobileLime offers the consumer a personalized shopping experience through the only true relationship-based mobile marketing service. Consumers benefit from cardless reward programs, paperless coupons and special promotions that are targeted and personalized by the merchants they frequent. MobileLime works on all U.S. mobile phones and utilizes the power of text messaging and interactive voice response (IVR) to reach consumers with timely marketing information before, during and after the purchase transaction. MobileLime is funded by strategic private venture capital investors including SeaPoint Ventures, Ignition Partners and Oak Investment Partners. MobileLime is based in the Boston area. To learn more about MobileLime, please visit www.mobilelime.com.