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Digital Entertainment Companies in China to Support Dolby High-Definition Audio Technologies for Blu-ray Disc Format.


TCL See Tcl/Tk.

Tcl - Tool Command Language
 Technoly Electronics (Huizhou) Co., Limited, MIT MIT - Massachusetts Institute of Technology  Technology Co., Limited, and Lite-On IT Corporation to Implement Dolby TrueHD Dolby TrueHD, from Dolby Laboratories, is an advanced lossless multi-channel audio codec, intended primarily for high-end home-entertainment equipment, such as Blu-ray Disc and HD DVD.  and Dolby Digital Plus Dolby Digital Plus (DD+), also known as E-AC-3, is an audio compression system that was developed specifically for the introduction of HDTV and HD DVD/Blu-ray Disc. It is a development of the Dolby Digital (AC-3) audio compression system. It supports data rates up to 6.  in Future Blu-ray Disc A Blu-ray Disc (also called BD) is a high-density optical disc format for the storage of digital information, including high-definition video. Overview
The name Blu-ray Disc is derived from the blue-violet laser used to read and write this type of disc.
 Products

SHANGHAI -- Dolby Laboratories “Dolby” redirects here. For other uses, see Dolby (disambiguation).
Dolby Laboratories, Inc. (Dolby Labs) (NYSE: DLB) is a USA-based company specializing in audio compression and reproduction.
, Inc. (NYSE NYSE

See: New York Stock Exchange
: DLB DLB Dementia with Lewy Bodies
DLB Dynamic Load Balancing
DLB Don't Look Back
DLB Digital Lecture Board (University of Mannheim, Germany)
DLB Digital Loopback
DLB Downline Builder (multi-level marketing) 
), announced today that it is enabling and supporting consumer electronics makers in China to develop Blu-ray Disc[TM] products. Three digital entertainment companies in China--TCL Technoly Electronics (Huizhou) Co., Limited (TCL), MIT Technology Co., Limited (MIT Technology), and Lite-On IT Corporation (Lite-On IT)--have agreed to license Dolby([R]) TrueHD, a lossless compression A compression technique that decompresses data back to its original form without any loss. The decompressed file and the original are identical. All compression methods used to compress text, databases and other business data are lossless.  technology, and Dolby Digital Plus, which delivers up to 7.1 channels of surround sound An audio recording and playback system that uses five or more channels plus a subwoofer channel. See 5.1 channel and 3D audio.  for future Blu-ray Disc products.

The world's leading studios and content creators have embraced Dolby TrueHD and Dolby Digital Plus to enhance the experience delivered from Blu-ray Discs. Nearly 70 home audio systems and 50 Blu-ray Disc players from 30 companies around the world use Dolby TrueHD, Dolby Digital Plus, or both. Today's announcement demonstrates Dolby's continuing commitment to help expand the market for high-definition entertainment and support the efforts of digital entertainment companies in China.

"China is, strategically, a very important market for Dolby, and we are pleased to be working closely with key customers like TCL, MIT Technology, and Lite-On IT," said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. "We are committed to partnering with our customers in China to promote their products incorporating Dolby technology and to help them grow the industry by delivering the best high-definition experiences to consumers around the world."

"We are very excited to be one of the first companies in China to partner with Dolby and license Dolby's flagship technologies in Blu-ray Disc production," said Song Yonghong, Standing Deputy General Manager of TCL. "Dolby has partnered with us since 2000, and has not only provided cutting-edge technology, but also strong local engineering and testing support to help us develop the products."

"With Dolby's strong brand recognition and advanced technology, we are able to more easily touch the hearts of our customers worldwide with our products," said Minamikawa Hiroyuki, Managing Director, MIT Technology Co., Limited.

"We are proud to provide the best entertainment experience to consumers by using Dolby's technology," said Ted Mao, Manager of Product Strategy and Planning Division, Lite-On IT Corporation.

In addition to partnering with Chinese manufacturers, Dolby is also working to raise the awareness of high-definition sound among consumers and working closely with content providers and distributors to support the development of the high-definition industry in China.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.

Certain statements in this press release, including statements regarding the performance, capabilities, and impact of Dolby TrueHD and Dolby Digital Plus; the anticipated or potential benefits that manufacturers and consumers may derive from these technologies; the timing and availability of Blu-ray Disc products manufactured by TCL Technoly Electronics (Huizhou) Co., Limited, MIT Technology Co., Limited, and Lite-On IT Corporation containing these technologies; and the demand for these technologies; are "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks that Dolby TrueHD or Dolby Digital Plus may not perform as anticipated; risks associated with building market acceptance for high-definition audio See high-resolution audio.  and digital technologies in general, and Dolby technologies in particular; competition in the market for high-definition audio and digital technologies; rapid changes in technical requirements for high-definition audio and digital technologies; the development of markets for Blu-ray Disc that incorporate Dolby technologies; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its most recent Periodic Report on Form 10-Q Form 10-Q

See 10-Q.
 or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Blu-ray Disc is a trademark of Sony Corporation. S09/21094 DLB-G
COPYRIGHT 2009 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Mar 20, 2009
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