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Digital Endeavors Among the Most 'Internet-Smart' Public Relations Firms in United States.


PORTLAND, Maine--(BUSINESS WIRE)--July 12, 1999--

Digital Endeavors Receives Coveted "Hot 100" Honor for Second

Consecutive Year

Digital Endeavors, Inc. (DEI) announced today that ChannelSeven.com had again chosen it as one of the "Hot 100" public relations firms in the United States, an award it bestows upon firms judged to be the most "Internet-smart" in the industry. This marks the second consecutive year that Digital Endeavors has received this award.

Public relations firms were selected based on editorial review of their web site, information provided by clients and the firm, Internet expertise, rate of growth, and other factors. Other firms chosen include such PR leaders as Cone Communications, Niehaus Ryan Wong, Urge PR, and Visibility PR.

Additionally, ChannelSeven elected to feature Digital Endeavors as their "Spotlight" PR firm this week on their site at http://www.channelseven.com/spotlight.

ChannelSeven.com is an independent network of microsites for advertising and marketing executives and their Business Alliance includes such sponsors as Intel (Nasdaq: INTC INTC Intel (NASDAQ symbol)
INTC Intercept
INTC Interrupt Controller
), Doubleclick (Nasdaq: DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX)
DCLK Deputy Clerk
DCLK Digital Clock
DCLK Double Click
), @Home Network (Nasdaq: ATHM ATHM Excite@Home (NASDAQ symbol)
ATHM Alternative Therapies in Health and Medicine
ATHM American Textile History Museum (Lowell, MA) 
), Netscape (Nasdaq: NSCP NSCP National Schistosomiasis Control Program
NSCP National Space Communications Program
NSCP Native (Mode) Service Control Point (Tandem) 
), and Microsoft (Nasdaq: MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
).

"We are thrilled to again be in such great company," said Digital Endeavors President Anthony Citrano. "As one of the only PR firms focused exclusively on Internet clientele, our firm continues to benefit from the explosion in new Internet businesses. Our combination of PR expertise and technical knowledge has proven to be a priceless asset for our high-tech clients."

Strategic PR Leadership

Digital Endeavors' strategic public relations Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists.  and relationship-building counsel has resulted in increased client visibility in many mediums, including such print publications as The Wall Street Journal, Wired Magazine, Red Herring, Fast Company, Forbes, Smart Money, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
, Home Office Computing, Computerworld, and Information Week; online media such as Money Magazine Online, ZDNet, Wired Online, and dozens of regional stories. DEI has also garnered national television coverage for clients. Additionally, DEI's event support team has handled the media relations for the Camden Technology Conference, underwritten by IDG IDG International Data Group
IDG Integrated Drive Generator
IDG Installation Design Guide
IDG Internet Discussion Group
IDG Inset Dielectric Guide
IDG International Dangerous Goods (mail, shipping) 
 Conferences, Cisco (Nasdaq: CSCO CSCO Cisco Systems Incorporated (stock symbol)
CSCO Chief Supply Chain Officer
), and Microsoft (Nasdaq: MSFT).

About Digital Endeavors, Inc.

Digital Endeavors, Inc. is a privately held public relations firm specializing in high technology companies, specifically those involved in Internet technology and interactive media. The firm was founded in 1997 by web publishing pioneer Anthony Citrano, formerly of Alexander Communications, the Maine Governor's Office, and 3D Millennium. Digital Endeavors' current clients include Virtual Relocation.com, Digi-Net Technologies, eye media, Camden Technology Conference, Cybertown, and Reality Times. For more information on Digital Endeavors, visit http://www.greatpr.com. Digital Endeavors, Inc. is headquartered in Portland, Maine.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 12, 1999
Words:423
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