Digital Divide or Continental Divide?; Use of Online Financial Services Differs Across the United States.Business Editors/High-Tech Writers MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--April 19, 2000 The digital divide -- the gap between people who have Internet access See how to access the Internet. and people who don't, has been front-page news lately. Recent findings from Consumer Financial Decisions (CFD CFD - Computational Fluid Dynamics ) at SRI Consulting's Business Intelligence Center (B-I-C) suggest that -- at least for financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. -- the divide is also based on geography. A survey of approximately 3,600 households segmented PC banking and PC investing by region. Graph is available at: http://future.sri.com/BICPR/CFD-PR.FinSvcs0400.shtml "Large financial institutions are consolidated largely on the coasts," explains Larry Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. , director of the CFD program. "And large metropolitan areas on the East and West Coasts were the clear leaders for use of PC banking and PC investing. This higher incidence of use suggests that a brick-and-mortar presence still plays a vital role in consumers' confidence levels. People like dealing with an institution that they can see. They believe that service and accountability is there if they should encounter a problem." About the Business Intelligence Center SRI Consulting's Business Intelligence Center (http://future.sri.com) provides clients with a system of integrated research intelligence and customized services to help define new market opportunities, identify and communicate future challenges, formulate and implement business strategy, and develop innovative products, processes, and services. About Consumer Financial Decisions CFD (http://future.sri.com/cfd) provides strategic insight and data services to support financial services marketing. Deliverables include reports, briefings, and datasets. MacroMonitor is the only comprehensive retail financial services database and marketing program that has measured, analyzed, and interpreted consumer attitudes, behaviors, and motivations continuously during all the changes since 1978. About SRI Consulting SRI Consulting (http://www.sriconsulting.com), a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Silicon Valley-based SRI International (company) SRI International - One of the world's largest contract research firms. Founded in 1946 in conjuction with Stanford University as the Stanford Research Institute, they later became fully independent and were incorporated as a non-profit organisation under U.S. , works with companies worldwide to identify market opportunities and develop strategies for competing in today's technology-driven marketplace. SRI Consulting combines strategic business consulting with technology expertise to help companies develop and commercialize new products and leverage new technologies into competitive advantages. These consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" are backed by SRI International's 50-year heritage as a pioneer in developing new products and markets. |
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