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Digital Divide is a Myth.


Business Editors/Health Editors

eHealthcareWorld 2000

ATLANTA--(BUSINESS WIRE)--May 11, 2000

"Don't ever believe anybody who tells you that technology adaptation and online adaptation, in particular, is based on race. It's due to other factors," stated Ekaterina O. Walsh of Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
 in a panel discussion titled, "Enhancing Cultural Diversity on the Web" held at eHealthcareWorld 2000 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Nevada.

Later in the discussion Walsh stated that the division is primarily a economical one.

Walsh, along with John Carlson John Carlson (born June 3, 1959) is a popular American conservative talk radio host on KVI, a Seattle talk radio station owned by Fisher Communications. His show formerly aired during the afternoon drive time.  from Salud.com and Lynn C. Page, founder of Black Health Internet Pages, talked about the changes in eHealth concerning the use of the Internet within diverse cultures. The discussion was moderated by Dorothy M. Webman, DSW DSW - penis war , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Webman Associates.

In 1999, the fastest growing group of Internet users Internet user ninternauta m/f

Internet user Internet ninternaute m/f 
 was the African-American population, according to according to
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 a 100,000 person survey representative of American and Canadian households held by Forrester Research. Second was the Hispanic-American community with 47% of households being online. Although the Asian-American population had the highest percentage of online users, with 69% of households online, it was not considered to be rapidly growing because the Asian-American community has always played a significant role in Internet use.

Speaking about successful strategies for marketing to these diverse cultures, Carlson stated that, "Content needs to be localized." Salud.com caters to a very large Hispanic population spanning several countries. Carlson spoke of the necessity for providing specific information, such as how to locate a specialist in a designated city or information concerning specific diseases, while maintaining the presentation of broader information which concerns the larger community as a whole.

Page, whose company was formed primarily to provide African-American patients a means to locate African-American health providers in their area and has since expanded into a variety of other services, spoke of the importance of testimonials on their site. According to Page, many of the site's visitors are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 stories about people who have experienced the same health struggles that they are experiencing.

Walsh listed four main factors affecting online usage: income, age (the younger population being more open to technology), education, and technology optimism (attitudes towards technology).

This report was compiled by NewsRx.com editors from staff and other reports.

NewsRx.com ( http://www.NewsRx.com ) is official online news sponsor of the eHealthcare World 2000 conference ( http://www.eHealthcareWorld.com ), Las Vegas produced and managed by eMarketWorld.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 11, 2000
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