Digital Chocolate's Rollercoaster Rush Recognized by 2006 3G CDMA Industry Achievement Awards, Fourth Major Industry Award Win.

Rollercoaster Rush Tops List in Innovative Mobile Game Development Category

SAN MATEO, Calif. -- Digital Chocolate's Rollercoaster Rush[TM] has been awarded the 2006 3G CDMA Industry Achievement Award for Innovative Mobile Game Development. Since its release in July 2006, Rollercoaster Rush has also been recognized by IGN, PocketGamer and Mobile Choice Magazine.

In conjunction with the CDMA Development Group (CDG) and Mobile Entertainment Forum (MEF), consumer awards were presented in six categories and honored excellence in the development and deployment of consumer applications. Digital Chocolate accepted the award last night at the awards ceremony in Hong Kong.

"We are pleased that Rollercoaster Rush has garnered such attention from two of our industry's most respected organizations," said Trip Hawkins, founder and CEO of Digital Chocolate. "To achieve such industry validation proves our company's commitment to provide consumers with compelling, original games."

Set across coaster tracks in Australia, France and the United States, Rollercoaster Rush challenges players to navigate through bumps and humps, sharp curves and loop-the-loops. Since the game's debut in July, Rollercoaster Rush has scored well in reviews by major industry publications and has been named 'Game of the Month' by both IGN.com and Mobile Choice Magazine.

"Rollercoaster Rush showcases Digital Chocolate's ability to deliver innovative games that appeal to a mass market mobile audience," said Perry LaForge, executive director, CDG. "Games of this caliber promote the capabilities of today's 3G networks and the availability of content on mobile phones. We congratulate Digital Chocolate on this achievement."

The CDMA Development Group is a trade association formed to foster the worldwide development, implementation and use of CDMA2000 technologies. Nominations were accepted on the CDG website from the general public, and winners were chosen by CDG and MEF executives.

About Digital Chocolate

Digital Chocolate is the leading developer of original, high-quality games and applications for mobile phones. Based in San Mateo, California and founded in 2003 by software gaming pioneer, Trip Hawkins, Digital Chocolate offers some of the world's most popular and top-rated games, already earning nine Game of the Year Awards and over 40 Editor's Awards by top gaming press. In 2006, it was named Best Games Developer at the Mobile Entertainment Awards, decided by a voting panel of over 300 mobile company executives including leading Operators, OEMs, Publishers and Developers. It was also named a 2006 Fierce 15 emerging wireless company for its innovation around community, networked and social games with products like award-winning MLSN Sports Picks, and newly released AvaPeeps[TM]: FlirtNation. Since its inception, Digital Chocolate has secured relationships with more than 200 carriers and partners, including Verizon Wireless, Sprint, Vodafone, T-Mobile, Cingular, Orange and 3 and its products are available in over 60 countries around the world. For more information, please visit www.digitalchocolate.com.