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Digital Cameras are Displacing Film, According to Latest End User Study From InfoTrends Research Group.


Business/Technology Editors

BOSTON--(BUSINESS WIRE)--March 26, 2002

The momentum of digital camera adoption among U.S. households continues. Digital camera penetration reached 33% of U.S. Internet households in 2001, and consumers' purchase plans indicate that penetration of U.S. Internet households could reach as high as 60% by year-end 2002, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a new survey of over 1,850 U.S. Internet households by InfoTrends Research Group, Inc. Only 20% of U.S. Internet-connected households have not yet considered purchasing a digital camera, and only 3% of U.S. Internet-connected households have not heard of digital cameras.

"The growth in market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
 will have a noticeable impact on the entire photo industry," says Michelle Slaughter slaughter

1. the killing of animals for the preparation of meat for human consumption. Many methods are used. See also emergency slaughter, captive bolt pistol, carbon dioxide anesthesia, jewish slaughter, muslim slaughter, pithing, puntilla, shechita, sikh slaughter.

2.
, digital photography analyst at InfoTrends Research Group. "Increasingly, digital camera users are using their digital camera as their primary camera. Already, 19% of digital camera users say that they no longer use film as a result of owning a digital camera, up from 10% of digital camera users in 2000."

Due to rapid market growth, all photo industry players need to understand digital camera users' purchase plans, feature preferences and usage trends. The new report, "2002 Digital Camera Survey: Strong Momentum for Digital Camera Adoption," available immediately, is a comprehensive survey dedicated to profiling digital camera users and non-users. The 91-page study analysis and two sets of 160-page tabulations reveal in-depth trends in digital camera feature and brand preferences, printing, storage, applications, pricing, purchase channel, demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , etc.

About InfoTrends Research Group

InfoTrends Research Group, Inc. (www.infotrends-rgi.com) is the leading market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 for digital imaging technologies and markets. With the largest number of analysts dedicated solely to digital imaging, InfoTrends offers the most focused coverage of this rapidly evolving market. InfoTrends helps its worldwide clientele improve the effectiveness of their strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  by providing valuable tools for intelligent decision-making, including forecasts, end user research, product analysis, and market trend tracking. Research is available through standalone stand·a·lone  
adj.
Self-contained and usually independently operating: a standalone computer terminal. 
 reports, custom consulting and through the following subscription advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
: Digital Photography Trends(TM), Image Scanning Trends(TM), and Internet Imaging Trends(TM), available in online format.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 26, 2002
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