Digimarc Partnership to Give Consumers Easier, Better Access to Health Care Knowledge.Business, Health and High Tech Editors TUALATIN, Ore.--(BUSINESS WIRE)--April 11, 2001 Latest Printer Agreement Enables Pharmaceutical, Biotech bi·o·tech n. Informal Biotechnology. biotech Noun short for biotechnology Noun 1. and Cosmetics Companies to Link Product Marketing Directly to Web and In-store Kiosks Digimarc Corporation (Nasdaq:DMRC DMRC Digimarc Corporation (stock symbol) DMRC Delhi Metro Rail Corporation (India) DMRC Digital Mobile Radio Communications ), the world leader in digital watermark A pattern of bits embedded into a file used to identify the source of illegal copies. For example, if a digital watermark is placed into a master copy of an audio CD or a DVD movie, then all copies of that disc are uniquely identified. technology and applications, today announced their latest printer partnership. Viking Lithograph Inc. plans to embed Digimarc MediaBridge(TM) digital watermarks in marketing support materials for major pharmaceutical, nutrition and cosmetics manufacturing clients. Soon, imperceptible im·per·cep·ti·ble adj. 1. Impossible or difficult to perceive by the mind or senses: an imperceptible drop in temperature. 2. digital watermarks embedded Inserted into. See embedded system. in brochures, labels and other marketing materials will enable consumers, physicians and product buyers to link directly to the latest product information or special offers. For example, customers can pick up Digimarc MediaBridge-enabled brochures at store displays, then hold them up to their home Web camera or to an in-store kiosk for instant pay-off. "Image is everything to our clients," said R. Michael Mahr, Viking president. "The blotchy blotch n. 1. A spot or blot; a splotch. 2. A discoloration on the skin; a blemish. 3. Any of several plant diseases caused by fungi and resulting in brown or black dead areas on leaves or fruit. tr. , UPC-type bar codes some technologies use eat up too much real estate on brochures and labels." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Mahr, Viking plans to immediately offer Digimarc's MediaBridge technology to its established pharmaceutical, cosmetics and biotech client base. The printer works with many of the most well known companies in these industries, including Sebastian International (Wella), Amgen and Pharmavite. Clients use Viking for their color-matching capabilities and their industry-specific knowledge (including FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. compliancy com·pli·an·cy n. Compliance. Noun 1. compliancy - a disposition or tendency to yield to the will of others complaisance, obligingness, compliance, deference consulting on inks, papers and coatings) for product packaging, labeling and inserts. Digitally watermarked print materials such as brochures, magazines, product packaging and direct response mailers link readers to online information when held in front of a Web camera or other image-capture device enabled with Digimarc MediaBridge software. The software launches a browser that instantly connects the user to relevant Internet offers, discounts or opportunities to purchase. A Digimarc 'D' symbol located on the printed material indicates that the object is Internet-enabled. Digimarc MediaBridge gives doctors, patients access to latest drug information Viking also expects to use Digimarc MediaBridge in pharmaceutical information packets produced for its biotech clients and supplied to hospitals and doctor offices. "It's very exciting for our clients to give consumers up-to-date information right from the product packaging, product insert or brochure," said Viking's Mahr. "Pharmaceutical and nutrition companies are very concerned about providing the most recent product data. By using Digimarc's technology, doctors could simply hold the packet in front of an office computer's Web camera and be instantly linked to the drug's current research indications, no matter how out of date the printed material is." Likewise, patients could hold a product label in front of a Digimarc MediaBridge-enabled home Web camera. Even older labels or packaging embedded with a digital watermark will lead straight to the most current research available. Technology eases ordering hassles For Viking's hair care and cosmetics clients, Mahr says his clients can use Digimarc MediaBridge to expedite salon or department store ordering -- a product catalogue could link straight to a product order page, plus list the manufacture's current promotional offer, for example. Additionally, products could link consumers to seasonal fashion or healthcare tips by digitally watermarking cosmetics and hair care packaging. Digimarc MediaBridge 2.0 reader software now available Released March 28, Digimarc MediaBridge 2.0 reads digitally watermarked materials faster and with better low light performance for most cameras. It supports more than 75 percent of Web cameras currently sold. A comprehensive list of supported cameras is available at www.digimarc.com/mediabridge/mbco_cmatrix.htm. For a free version of the Digimarc MediaBridge 2.0 reader software, go to the Digimarc Website at www.digimarc.com/mediabridge and select the "Download Digimarc MediaBridge" option. A list of quick tips for use is also available. About Digimarc Digimarc Corp., based in Tualatin, Ore., (Nasdaq:DMRC) is the world leader in digital watermark technology and applications. Digimarc is creating an inherent, persistent digital identity for all media content through imperceptible digital code that can be embedded in any analog or digital material. The company has established three business units to focus on diverse media applications. Digimarc Media Commerce watermarking solutions enable protection and tracking, and also facilitate e-commerce of digital images, audio and video. Digimarc Secure Documents provides anti-counterfeiting solutions to deter unauthorized PC-based reproduction of valuable documents such as financial, identification and product packaging. Digimarc MediaBridge offers a fundamentally new way for consumers to access the Internet. Digimarc's vision is to become a standard feature of all media content. For more information about Digimarc, please visit our Website at www.digimarc.com. About Viking Lithograph Inc. Based in Canoga Park, Calif., Viking Lithograph Inc. is a full-service, high quality, sheet-fed printer whose broad range of services are closely aligned with the needs of the pharmaceutical, cosmetics and biotech industries. A family-owned business, Viking's focus is on total customer satisfaction, the highest quality standards and a reputation for being on the leading edge of technology. Services range from conceptual design through bindery A NetWare file used for security and accounting in the early NetWare 2.x and 3.x versions. The bindery pertained only to the server it resided in and contained the names and passwords of users authorized to log in to that server. and fulfillment. In addition to high quality prepress and presswork press·work n. 1. Management or operation of a printing press. 2. The matter printed by such a press. , Viking offers marketing strategy, conceptual design, production, copywriting Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. and typesetting typesetting: see printing. typesetting Setting of type for use in any of various printing processes. Type for printing, using woodblocks, was invented in China in the 11th century, and movable type using metal molds had appeared in Korea by the 13th through Indigo Design Group. Please visit our Website at www.vikinglitho.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. , including all references to future financial performance and marketing efforts, that are subject to risks and uncertainties. Although Digimarc Corporation believes that the expectations reflected in its forward-looking statements are reasonable, actual results could differ materially from those expectations. Important cautionary statements and risk factors that would affect actual results are discussed in materials filed by Digimarc Corporation with the Securities and Exchange Commission, including without limitation, Digimarc Corporation's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and the most recent filed Quarterly Report on Form 10-Q Form 10-Q See 10-Q. . Digimarc is a registered trademark and MediaBridge is a trademark of Digimarc Corporation. All other trademarks are the property of their respective owners. |
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