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Digimarc MediaBridge Reader Software Now Available For Mac Users; Free Download Allows Mac OS-based Web Cams to Read Digitally-Enabled Ads in Magazines.



Business/High Tech Editors

TUALATIN, Ore.--(BUSINESS WIRE)--July 17, 2000

Digimarc Corporation (Nasdaq:DMRC DMRC Digimarc Corporation (stock symbol)
DMRC Delhi Metro Rail Corporation (India)
DMRC Digital Mobile Radio Communications
), the world leader in digital watermark A pattern of bits embedded into a file used to identify the source of illegal copies. For example, if a digital watermark is placed into a master copy of an audio CD or a DVD movie, then all copies of that disc are uniquely identified.  technology and applications, announced today that its Digimarc MediaBridge Reader software is now available for the Apple Macintosh Apple Macintosh - Macintosh  platform.

Consumers can download the free program from Digimarc's Web site at www.digimarc.com.

The software allows consumers to access the Web by showing Digimarc-enabled magazine pages to a Web camera attached to their computers. Advertisements and editorial content in Popular Mechanics and Wired magazines contain a digital code, which when held up to a Web camera on a PC or Mac running the Digimarc MediaBridge Reader software, will launch a browser, instantly connecting readers to opportunities to learn more or buy directly on the Internet.

"Digimarc MediaBridge is now available for users of the most popular operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. ," said Bruce Davis This article is about the American football player. For the American businessman, see Bruce Davis (video game industry).

Bruce Davis (born June 21, 1956, in Rutherfordton, North Carolina) is a former professional American football player.
, Digimarc CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Mac users and PC users alike are now able to access online information that interests them, without the hassle of enduring extensive searches or manually typing lengthy URLs."

More than 150 magazines, with over 150 million readers, are licensed to use the Digimarc MediaBridge system. A Digimarc `D' symbol in the lower corner of the page indicates that it is Internet-enabled. Publishing groups scheduled to launch magazines containing Digimarc MediaBridge this year include Time Inc., Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, , Hearst Corp., Smithsonian, and Primedia Consumer and Special Interest Groups.

Digimarc's Web site features information on how to recognize the `D' symbol and how best to use the Digimarc MediaBridge system.

Digimarc MediaBridge Reader software is currently available for Macintosh computers running Mac OS 8.6 or greater.

The following cameras are approved for use with Digimarc MediaBridge on the Mac:

-- 3Com(R) HomeConnect(TM) PC Digital Camera

-- Philips PCVC PCVC Pips, Chips & Videoclips (Croatian band)
PCVC Percutaneous Central Venous Catheter
PCVC Personal Computer Video Camera
PCVC Personal Computer Video Conference
PCVC Pc Video Camera
680K Vesta Pro PC Camera

-- Philips PCVC675K Vesta PC Camera

To download Digimarc MediaBridge Reader software, users can click on a link on Digimarc's homepage that takes them through the step-by-step process. Clicking on the link brings up an information page outlining the installation requirements necessary for using the software and the cameras available for use with Digimarc MediaBridge. A quick list of tips for use is also available.

Users must also have Adobe(R) Acrobat Document exchange software from Adobe that allows documents to be displayed and printed the same on every computer. The Acrobat system created the Portable Document Format (PDF), which is widely used in commercial printing and on the Web. See PDF. (R) Reader(TM) installed on their computer to use the technology. This software is available for download free of charge from either www.adobe.com/products/acrobat/readstep.html or from the Digimarc Website as users download the Digimarc MediaBridge Reader. For help downloading Digimarc software please visit http://www.digimarc.com/.

About Digimarc

Digimarc (Nasdaq:DMRC) is the world leader in digital watermark technology and applications that allow inconspicuous in·con·spic·u·ous  
adj.
Not readily noticeable.



incon·spic
 digital code to be embedded in any analog or digital media content. Using its proprietary technology, Digimarc has created a fundamentally new way to access the Internet. Digimarc MediaBridge makes magazines and other printed media a direct bridge to relevant information on the Internet. Advertisements and editorial pages contain a digital code, which when shown to a Web camera on a computer running the Digimarc MediaBridge reader software, will launch a browser, instantly connecting readers to opportunities to learn more and buy directly on the Internet, as specified by the advertiser or the editor. Internet-enabled pages are identified by a Digimarc `D' symbol in the lower corner of the page. Readers merely show the page to the camera and are instantly transported to the related Internet destination. Digimarc's technology has been licensed for use in over 150 U.S. magazines reaching over 150 million readers. Digimarc also provides image commerce technologies to leading stock photo agencies and major corporations and anti-counterfeiting solutions to the world's leading central banks This is a list of central banks.

Contents A B C D E F G H I J K L M N O P Q R S T U V W Y Z
. For more information about Digimarc, please visit our Website at www.digimarc.com.

This release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that are subject to risks and uncertainties. Although Digimarc Corporation believes that the expectations reflected in its forward-looking statements are reasonable, actual results could differ materially from those expectations. Important cautionary statements and risk factors that would affect actual results are discussed in materials filed by Digimarc Corporation with the Securities and Exchange Commission.

Digimarc is a registered trademark and MediaBridge is a trademark of Digimarc Corporation. All other trademarks are the property of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 17, 2000
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