Digidesign Enters Live Sound Market with New Digital Mixing Console.Business Editors DALY CITY Daly City, city (1990 pop. 92,311), San Mateo co., W Calif., a suburb of San Francisco; inc. 1911. Daly City is primarily residential, its population having grown significantly since the 1970s. , Calif.--(BUSINESS WIRE)--May 3, 2004 Digidesign, a division of Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AVID), today announced plans to enter the sound reinforcement market with a new digital mixing console In professional audio, a Digital Mixing Console (DMC), is an electronic device for combining, routing, and changing the dynamics of digital audio samples. The digital audio samples are summed to produce a combined output. system aimed at professionals in a wide range of live performance venues, including tours, theatrical productions, corporate installations, and houses of worship. The system will feature uncompromising audio fidelity and a recording and playback pathway to Digidesign's award-winning Pro Tools(R) digital audio workstation A digital audio workstation (DAW) is a system designed to record, edit and play back digital audio. A key feature of DAWs is the ability to freely manipulate recorded sounds, much like a word processor manipulates typed words. . "In the past decade, Pro Tools has revolutionized the way professionals record, edit, mix, and master audio in music studios and postproduction facilities," said David Krall, president and chief executive officer of Avid. "We believe that the live sound market is primed for a similar transformation, as engineers shift from traditional, analog mixing boards to digital consoles that offer greater creative control and flexibility. No other company is in a better position than Digidesign to integrate a live sound console with a nonlinear recording environment and the vast plug-in processing capabilities that have made Pro Tools the leading digital audio workstation in the industry." Digidesign general manager Dave Lebolt added, "For the past three years, we've engaged in a huge development effort to create a live mixing system that combines our DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive and control surface expertise with the special requirements of performance sound. The result of this effort is a new product line that, like the Pro Tools family of systems, is engineered to be flexible, expandable, and scalable to meet many different needs and price points. With these revolutionary products, we hope to achieve the same level of success in the live sound market as we have in the recording and postproduction industries." Digidesign plans to unveil its sound reinforcement product line in September 2004 at the PLASA PLASA Professional Lighting and Sound Association event in London, the annual trade show of the Professional Lighting and Sound Association. The system is expected to ship by the end of 2004. For more information about Digidesign's products and services, visit www.digidesign.com. About Digidesign Digidesign, a division of Avid Technology, Inc., is the world's leading manufacturer of digital audio production systems, and the winner of the 2001 Technical Grammy(R) Award and 2003 Academy Award(R) of Merit (Oscar(R) statuette) for the design, development, and implementation of the Pro Tools(R) digital audio workstation. The company is the exclusive distributor of the Focusrite hardware and software product lines Software Product Lines, or software product line development, refers to engineering methods, tools and techniques for creating a collection of similar software systems from a shared set of software assets using a common means of production. in North and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . Digidesign provides the professional music, film, video, multimedia, and radio broadcast industries with tools for digital recording, MIDI sequencing, editing, signal processing, and surround mixing. Digidesign products are marketed in more than 40 countries worldwide through a distribution network of value-added dealers, distributors, and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and relationships. For more information, visit www.digidesign.com. (C) 2004 Digidesign, a division of Avid Technology, Inc. All rights reserved. All features, specifications, system requirements, and availability are subject to change without notice. Avid, Digidesign, and Pro Tools are either registered trademarks or trademarks of Avid Technology, Inc. in the United States and/or other countries. Oscar and Academy Award are trademarks and service marks of the Academy of Motion Picture Arts & Sciences. Grammy is a trademark of the National Academy of Recording Arts & Sciences, Inc. All other trademarks contained herein are the property of their respective owners. |
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