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Differentis Appoints Peter Keen, Reknown Business Author, as Senior Fellow to Oversee Research Initiative.


Business Editors/High-Tech Writers

GUILDFORD, England--(BUSINESS WIRE)--Feb. 27, 2001

Differentis, an e-business integration company, has announced the appointment of recognised business author and consultant, Peter Keen, as senior fellow. Mr. Keen will assist in the development of industry research initiatives around the fast-changing marketplace afforded by his many years of consulting experience. Based in the U.S., Mr. Keen will act as a conduit conduit /con·du·it/ (kon´doo-it) channel.

ileal conduit  the surgical anastomosis of the ureters to one end of a detached segment of ileum, the other end being used to form a stoma on the
 in developing advanced IT solutions for Differentis' fast-growing customer base.

Mr. Keen is a leading authority on the deployment of information technology as a business resource, and has served on the faculties of Harvard, MIT MIT - Massachusetts Institute of Technology , and Stanford, with visiting positions at Wharton, Oxford, and the London Business School Around 800 degree students, from 70 countries, graduate from the school each year. Over 80 percent of students, and over 70 percent of faculty, come from outside the UK. A further 6,000 executives attend the school executive education programmes each year. . In 1988, he was named by Information Week as one of the top ten consultants in the information technology field.

A prolific writer, Mr. Keen is the author of many books that have strongly influenced the business-technology dialogue. His most recent publication "From .com to .profit" provides the solid business basics companies need to move from the old era of the .com to the next era of .profit.

Mr. Keen has worked as a consultant and adviser to top managers of international companies that include British Airways British Airways
 in full British Airways PLC

International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines.
, BT, Citibank, Glaxo, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device.

(2) (Microwave Communications Inc.
, Unilever and the World Bank. Peter has been pre-eminent pre·em·i·nent or pre-em·i·nent  
adj.
Superior to or notable above all others; outstanding. See Synonyms at dominant, noted.



[Middle English, from Latin prae
 amongst the current crop of e-business consultants in identifying key IT trends and issues for today's managers.

Differentis chief executive Ron Mackintosh commented: "Peter brings a wealth of talent and experience to this newly created post within Differentis. His thirty plus years of research into making IT a part of everyday management planning and thinking is very much in line with the logic behind Differentis' creation."

Mr. Keen will be speaking at "Mobilising Europe" -- Differentis' inaugural executive conference on Wednesday, 28 February at The Savoy, London. More details on the conference can be found at www.differentis.com

About Differentis

Founded in July 2000, Differentis is an e-business integrator (1) In electronics, a device that combines an input with a variable, such as time, and provides an analog output; for example, a watt-hour meter.

(2) See systems integrator.
 that designs, builds and integrates complex information technology solutions for large companies. With significant experience in complex IT systems, Differentis combines the best talent with the best technologies to provide value-driven solutions to satisfy a client's e-business demands. Differentis is headquartered in Guildford, Surrey. For more information about Differentis, visit www.differentis.com
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Publication:Business Wire
Date:Feb 27, 2001
Words:377
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