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Different prices for different movies?


NEWS FACT: Theater chains are exploring the idea of charging different prices for different movies as a way to draw people back into theaters.

A recent study of attendance showed that the percentage of moviegoers aged 12 to 24 dipped from 29 percent in 2003 to 27.6 percent in 2004. DVDs and cable-movie rentals allow more people to watch movies at home.

Another reason for declining theater attendance is the cost. The average price of a movie ticket in 2004 was $6.21--an increase of more than $2 from the previous decade. Many theaters now charge more than $10 for a movie.

According to according to
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1. As stated or indicated by; on the authority of: according to historians.

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New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times, theaters are developing a system of "variable pricing Most firms use a fixed price policy. That is, they examine the situation, determine an appropriate price, and leave the price fixed at that amount until the situation changes, at which point they go through the process again. ," in which a weeknight week·night  
n.
A night of the week exclusive of Saturday and Sunday.



weeknights
 ticket would cost less than one for a weekend, when there is greater demand. A popular film--The Chronicles of Narnia, for example--would cost more than one that is struggling at the box office.

What do you think? Should movie theaters charge different prices for different movies?

Yes

Charging as much as $10.75 for a movie ticket discourages many people, especially families, from going to the movies. If people were offered the chance to pay less for a movie on slower nights, they would take it.

Charging different prices for different movies makes sense to Zubin Mathews, an eighth-grader at Murdock Middle School Murdock Middle School is a suburban-based middle school located in Port Charlotte, Florida. It was beginning to be constructed in 1986 and open for its first official school year in 1988, as of May 2007 it will be graduating its 18th 8 grade class.  in Port Charlotte, Florida Port Charlotte is a census-designated place (CDP) in Charlotte County, Florida, United States. The population was 46,451 at the 2000 census. Geography
Port Charlotte is located at  (26.990181, -82.
. He compares such pricing with that on a restaurant menu. "You know how some foods are different prices?" Mathews says. "They are not all the same."

Zubin's classmate, Chris Kanaszka, 14, views variable pricing as a win for both theaters and moviegoers. "Movie theaters would sell more tickets," he tells JS, "and people would be paying less."

No

Pricing a popular movie higher than others will only keep moviegoers home, says Elizabeth Baker, II, a fifth-grader at Emerson School in Ann Arbor, Michigan

“Ann Arbor” redirects here. For other uses, see Ann Arbor (disambiguation).
Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County.
. "More people want to see the popular movie," Elizabeth tells JS, "but they don't want to see it if [it costs] so much."

Another Emerson student, Molly molly

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 Gelb, 10, agrees. "The same amount of time and effort are put into each movie," Molly says. "That is really what makes it fair to price all movies the same."

Besides, lowering the price of a movie during the week wouldn't be much of a benefit to kids with homework. Most don't have time to go to the movies on a school night.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Title Annotation:News Debate
Publication:Junior Scholastic
Geographic Code:1USA
Date:Apr 10, 2006
Words:401
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