Dietary supplement executives launch Nutra Services International.
Two dietary supplement executives have launched Nutra Services
International LLC, Westport, CT, a service business formed to help
dietary supplement companies enter or improve sales performance in Asian
markets. Nutra Services International will initially offer this service
in Japan, South Korea, Taiwan and Indonesia. Ken Roffe, Nutra
Services' CEO, and Steve Hanson, the company's consulting
partner, have backgrounds that include the international launch and
management of two of the industry's most highly regarded
brands--Ester-C vitamin C and FloraGLO lutein. Nutra Services'
offerings will be tailored to each client's need, including market
structure studies of specific categories, identification, development
and implementation of any needed regulatory approval process, creation
of partner or distributor selection criteria and selected partner
management, and creating and monitoring sales and marketing plans.