Diet RC With Sucralose Hits Supermarket Shelves Less Than Two Weeks After FDA Approval --Arizona Consumers Get New Diet Drink First! --.WHITE PLAINS, N.Y.--(BUSINESS WIRE)--April 17, 1998--Diet RC, the first carbonated soft drink in the U.S. to use the recently FDA-approved no-calorie sweetener Sweetener
A special feature added to a debt obligation or preferred stock to promote marketability.
Warrants and convertibles are two popular sweeteners.
See also: Convertible Bond, Kicker, Warrant
Sweetener , SUCRALOSE sucralose: see sweetener, artificial. , will be on supermarket shelves less than 14 days after FDA FDA
Food and Drug Administration
n.pr See Food and Drug Administration.
n.pr the abbreviation for the Food and Drug Administration. approval.
"The new Diet RC gives all consumers a great tasting diet cola and gives an excellent alternative to those specific consumers who may prefer a beverage without aspartame aspartame: see sweetener, artificial.
Synthetic organic compound (a dipeptide) of phenylalanine and aspartic acid. It is 150–200 times as sweet as cane sugar and is used as a nonnutritive tabletop sweetener and in low-calorie ," says Jeffrey Spencer, senior vice president marketing for the RC brand at Triarc Beverage Group. "We are pleased to be able to bring this new product to market so quickly. Diet RC with SUCRALOSE gives our product line a distinct point-of-difference and will help boost RC sales across the nation."
SUCRALOSE, designed and marketed here in the U.S. by McNeil Specialty Products, a division of Johnson & Johnson, is made from sugar and therefore tastes just like it, but without any calories. It has no unpleasant aftertaste aftertaste /af·ter·taste/ (-tast?) a taste continuing after the substance producing it has been removed.
n. and is extremely stable under varying temperatures for extended periods of time. Consumers and retailers alike will appreciate two distinct advantages: better taste and improved stability.
The Triarc Beverage Group (TBG TBG
TBG Thyroxine-binding globulin, see there ), a unit of Triarc Companies Inc., is composed of The Royal Crown Company, Snapple Beverages, Mistic Brands and Cable Car Beverages. TBG markets brands under the names of Snapple, Mistic, Mistic Rain Forest Nectars, RC Cola, Diet Rite and Stewart's.
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