Diet RC With Sucralose Hits Supermarket Shelves Less Than Two Weeks After FDA Approval --Arizona Consumers Get New Diet Drink First! --.
"The new Diet RC gives all consumers a great tasting diet cola and gives an excellent alternative to those specific consumers who may prefer a beverage without aspartame," says Jeffrey Spencer, senior vice president marketing for the RC brand at Triarc Beverage Group. "We are pleased to be able to bring this new product to market so quickly. Diet RC with SUCRALOSE gives our product line a distinct point-of-difference and will help boost RC sales across the nation."
SUCRALOSE, designed and marketed here in the U.S. by McNeil Specialty Products, a division of Johnson & Johnson, is made from sugar and therefore tastes just like it, but without any calories. It has no unpleasant aftertaste and is extremely stable under varying temperatures for extended periods of time. Consumers and retailers alike will appreciate two distinct advantages: better taste and improved stability.
The Triarc Beverage Group (TBG), a unit of Triarc Companies Inc., is composed of The Royal Crown Company, Snapple Beverages, Mistic Brands and Cable Car Beverages. TBG markets brands under the names of Snapple, Mistic, Mistic Rain Forest Nectars, RC Cola, Diet Rite and Stewart's.
CONTACT: Mike Murphy/Marke Rubenstein
The Marketing Continuum