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Browse Diesel, Paul M. 1-4 out of 4 article(s) Title Type Date Words Building brand equity. Jun 1, 2004 2389 A question of trust: what do our trust clients and prospects want? You may think you know the correct response when you market trust and private banking services. But do you really? Mar 1, 2004 2515 Bottom-line marketing: You're not accomplishing your mission unless your eye is fixed firmly on the revenue and profit side of your bank's income statement. (Feature). Jun 1, 2003 2748 How to market 'marketing'. (Feature). Oct 1, 2002 1478

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