Did-it.com Releases Suite of Solutions to Increase the Efficiency of Pay-Per-Click (PPC) Search Engines.Business/Technology Editors NEW YORK--(BUSINESS WIRE)--May 1, 2001 Did-it.com, the Web's premier search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden company, today announced a suite of services that help web marketers save time and money by managing their PPC See Pocket PC, PowerPC and pay-per-click. PPC - PowerPC (pay-per-click) campaigns efficiently. Marketers that rely on targeted traffic from the pay-per-click search engines, such as GoTo.com (GOTO), Find What (FWHT) and Sprinks are faced with a daunting daunt tr.v. daunt·ed, daunt·ing, daunts To abate the courage of; discourage. See Synonyms at dismay. [Middle English daunten, from Old French danter, from Latin task as they try to manage their bids for keywords manually. Each of the PPC search engine vendors utilize different systems to bid for top position in the search results. However, marketers often have over-priced bids in the system due to changes that are occurring in the marketplace. The task of managing hundreds or thousands of key words across multiple search engines is a tremendous job, and the tools for dynamically tracking the current status of campaigns have not existed -- till now: Did-it.com has released its EZPosition and PPCMax services to assist marketers in their PPC campaign management. Kevin Lee, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Did-it.com states "One of our clients, Brian D. Lerner, an attorney, was spending $2,000 per month on Goto.com and getting about 4,000 click-throughs, we optimized his strategy and increased his response, getting him more than 6,000 click-throughs for the same $2,000 budget. Now that's a winning strategy" Lee added "PPCMax is essentially a Pay-Per-Click Search advertising network. Marketers can rely on Did-it.com to allocate their budget most efficiently among the vendors and using an optimal strategy." A recent study of 200 high traffic keywords on GoTo.com found that 49% of advertisers were over bidding for their position within the search results. Of the 49% or (98 of the 200 listings), the advertisers were overpaying an average of 24.85% or $.13 per clickthrough. "This data is the tip of the iceberg tip of the iceberg n. pl. tips of the iceberg A small evident part or aspect of something largely hidden: afraid that these few reported cases of the disease might only be the tip of the iceberg. " says Lee "Our clients have been able to increase the number of click-throughs by more than 30%." When we talked to clients using the PPC search engines, they always seemed to be exasperated by the workload The term workload can refer to a number of different yet related entities. An amount of labor While a precise definition of a workload is elusive, a commonly accepted definition is the hypothetical relationship between a group or individual human operator and task demands. of managing a campaign efficiently, but they were doing all they could. Clients practically begged us for a solution. By outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. management of the keyword campaigns to Did-it.com, our clients realize the gains that only automation based on clear strategies". Did-it.com's full service solution, PPCMax, unleashes the true power of PPC search results advertising, by expanding the number of keywords dramatically while at the same time placing each word or phrase in its most efficient position. PPCMax works across the major PPC search engines, GoTo, FindWhat, Sprinks, 7Search.com, Kanoodle, Ah-Ha and Bay9.com. It's the first, full service campaign management solution capable of managing as many as 100,000 keywords across the top PPC search results vendors. Kevin Lee adds, "By deploying their budget much more efficiently Did-it.com's PPC tools become a critical part of their on-line marketing strategy. Marketers using the service gain campaign efficiency and reduce labor costs simultaneously. "Managing the GoTo and Sprinks accounts for our clients became a labor nightmare," comments Jeff DiBartolo, President of INTERACT Multimedia (teaminteract.com). "Using Did-it's PPCMax service saves our clients money and us time" For many marketers, the first month's savings from either service more than pays the modest fees. The full service management solution, PPCMax is priced based on client needs but typically fees are 10% of the media buy, far less that what markers save using the service. Free PPC tools and analysis are available on the Did-it.com site at: http://www.did-it.com/ About DID-IT.COM, Inc. Did-it.com, Inc. (http://www.did-it.com/) is a leading provider of search engine optimization services and pay-for-performance Internet marketing See Internet advertising. solutions. Did-it has been serving clients since 1994. By combining technology and a direct marketing focus, Did-it continues to innovate in·no·vate v. in·no·vat·ed, in·no·vat·ing, in·no·vates v.tr. To begin or introduce (something new) for or as if for the first time. v.intr. To begin or introduce something new. , providing performance-based Internet marketing services. Did-it.com has offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Rockville Centre Rockville Centre, residential village (1990 pop. 24,727), Nassau co., SE N.Y., on SW Long Island; inc. 1893. Molloy College is there. A state park is adjacent to the village. , NY. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion