Did you know?

During the 1910s, bankers used newspapers and giveaway calendars to communicate with their customers, while utilizing both resources to promote Liberty Bonds during World War I.

Source: 75th Anniversary issue, 1990, Bank Marketing magazine, Washington, D.C.

Following World War I, bankers were sold on the benefits of advertising. The complete conversion is seen in the enormous increase of bank and financial publicity, spurred on by a nation seeking the luxuries of the day.

Source: 75th Anniversary issue, 1990, Bank Marketing magazine, Washington, D.C.