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Seventy-four percent of community bankers report that it's difficult to find a qualified marketing officer.

Source: ABA 2004 Community Bank Competitiveness Survey

Sixty-three percent of community bankers say branches are their lead consumer banking channel by volume and 53 percent expect branches to remain their leading channel in 2007.

Source: ABA 2004 Community Bank Competitiveness Survey

Community bankers charge the same amount (the average fee was $20.20) to cover an overdraft as they would to handle a bounced check.

Source: ABA 2004 Community Bank Competitiveness Survey

COPYRIGHT 2004 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Marketing Edge
Publication:ABA Bank Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:May 1, 2004
Words:87
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