Printer Friendly
The Free Library
19,607,050 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Diamond.com and ICE.com To Sparkle At Exclusive Academy Awards Pre-Party.


Leading e-tailers of high quality jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
 promote their products off the web in interesting, unusual ways

MONTREAL -- Diamond.com and ICE.com, the leading online providers of high quality jewelry, are proud to announce that their companies' jewelry will be showcased at a new, glamorous red carpet affair for celebrities and movie industry insiders during Hollywood's high-profile Academy Awards week.

Movie stars and other celebrities attending this special event will receive complementary gifts of Diamond.com and ICE.com jewelry which they may wear to various glittering glit·ter  
n.
1. A sparkling or glistening light.

2. Brilliant or showy, often superficial attractiveness.

3. Small pieces of light-reflecting decorative material.

intr.v.
 pre-event and post-event Oscar parties An Oscar party is any of the various parties, usually held by entertainment-media corporations, immediately following the broadcast of the Academy Awards ceremony. Some sponsors, such as Vanity Fair .

Earlier this week, ICE.com and Diamond.com jewelry was featured on the Dr. Phil Dr. Phil may refer to:
  • Phil McGraw, an American psychologist and television personality
  • Dr. Phil (TV series), which Phil McGraw hosts
  • dr. phil., a Scandinavian higher doctorate
 Show on Valentine's Day Valentine's Day: see Saint Valentine's Day.
Valentine's Day

Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St.
 when the e-tailer made a special appearance.

When Caryle Womack wrote to life strategist strat·e·gist  
n.
One who is skilled in strategy.

Noun 1. strategist - an expert in strategy (especially in warfare)
strategian

market strategist - someone skilled in planning marketing campaigns
 and psychologist Dr. Phil about her boyfriend's crazy obsession with hunting she never expected to be proposed to on national television. But Diamond.com and the Dr. Phil Show had something entirely different in mind. Thomas Cassels surprised his girlfriend Caryle Womack with a diamond engagement ring by Diamond.com worth $20,000 which he designed especially for her. So the audience would not feel left out, Diamond.com presented all audience members with a ruby heart pendant pendant
 or pendent

In architecture, a sculpted ornament suspended from a vault or ceiling, especially an elongated boss (carved keystone) at the junction of the intersecting ribs of the fan vaulting associated with the English Perpendicular style.
 valued at $175. Visit http://www.diamond.com/customer/diamond_engagement_ring_pendant.jsp for more on the story.

The appearance on the Dr. Phil Show is the second special television appearance for ICE.com and its sister company Diamond.com in as many months. ICE.com also provided audience members of The View with pearl necklaces on a live show on January 10th. Visit http://www.ice.com/customer/pearl_necklace necklace: see jewelry. _jewelry.jsp?hm=theView.

ICE.com and Diamond.com are among the online retailers who are taking their products outside the web in interesting and unusual ways, including a youtube consumer research project that was launched also in time for the romantic holiday.

This approach to consumer marketing is a new trend in business concepts for those conducting business on and off the web. Product placement, although not a new concept, is quickly becoming a new word-of-mouth strategy when so much of business marketing is now peer-to-peer on blogs, websites, and even the old-fashioned water cooler.

In fact, the companies' online blogs, http://www.justaskleslie.com/, which provides great tips from a jewelry expert, and the "icegrrl's" http://www.sparklelikethestars.com/, a hip and fun look at celebrity jewelry fashion, news, and gossip which highlights lots of eye-catching jewelry (of course), have been extremely successful in helping attract thousands of new customers to the ICE.com and Diamond.com websites. Since the launch of the blogs in late 2005, the companies have seen a 100% increase month-over-month in blog-driven sales resulting in thousands of dollars in incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 sales on a daily basis.

ICE.com has also recently launched a special Spider-Man 3 "Power of Love" Sweepstakes in which contestants could win a set of his and hers rings from ICE.com. In Spider-Man 3, Peter Parker Peter Parker may refer to:
  • Peter Benjamin Parker, alter ego of the fictional superhero Spider-Man
  • Peter Parker (British businessman) (1924–2002), chairman of the British Railways Board 1976-1983
 has given himself up to the power of love and is planning to propose to longtime love Mary Jane Watson Mary Jane Watson or Mary Jane Watson-Parker, depending on the adaptation, is the wife of Peter Parker (Spider Man) and a supporting character in the Marvel Comics' Spider-Man series. Created by writer Stan Lee and artist John Romita, Sr. . Since the sweepstakes kicked off, hundreds of thousands of potential new customers have visited the ICE.com website. Visit www.ice.com/spiderman3 for more information.

About ICE.com and Diamond.com

ICE.com and Diamond.com are the leading online providers of high quality jewelry. With over 20 years of experience, both ICE.com and Diamond.com bring an unprecedented record and reputation for bringing quality jewelry to some of the world's most prestigious boutiques, now affording our customers the opportunity to acquire exceptional jewelry at incredible savings online. ICE.com and Diamond.com are committed to providing its customers with the very best shopping and service experience online and the very best value, quality, and selection of jewelry in the world.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Feb 16, 2007
Words:644
Previous Article:A.M. Best Comment: January 2007 Renewals - Higher Net Retentions and Peaked Rates.
Next Article:Fitch Places Compass Bancshares on Positive Watch Following Banco Bilbao Acquisition.
Topics:



Related Articles
GETTING READY FOR OSCAR'S STARRY, STARRY NIGHT.
MAKEUP FOR OSCAR; GIANT STATUES GET TOUCH UPS IN PREPARATION FOR BIG NIGHT.
DIAMONDS ARE FOREVER AT GOVERNORS BALL.
TINSELTOWN SPYWITNESS.
TINSELTOWN SPYWITNESS.
BLINDED BY THE ICE.
TINSELTOWN SPYWITNESS.
PLANNING A PERFECT PARTY.
THE BUZZ.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles