Diamond Technology Partners and iMediation Form Alliance to Market Indirect Selling Strategies.

Diamond to Build Collaborative Selling Networks Based on iMediation's iChannel

CHICAGO and SAN FRANCISCO, Nov. 14 /PRNewswire/ --

iMediation, a global provider of e-commerce solutions that enable collaborative selling, and Diamond MarketSpace Solutions (DMS), the digital strategy delivery practice of Diamond Technology Partners Incorporated (Nasdaq: DTPI), announced today an alliance to assist clients who are engaged in collaborative selling and wish to better leverage their indirect sales, marketing and distribution channels.

"Teaming with iMediation illustrates our continued commitment to providing clients with innovative market-leading products and services that satisfy their unique e-business needs," said Adam Gutstein, Diamond's President. "iMediation's iChannel provides users with a personalized approach to developing and managing collaborative partnerships that will greatly enhance our clients' online sales, marketing and distribution expertise." iMediation's services would be particularly applicable, for example, when a Diamond client wishes to incorporate indirect sales and marketing channels into their e-commerce strategy.

The alliance provides joint Diamond and iMediation clients with the comprehensive tools they need to design and implement effective e-commerce strategies. In addition to making it possible to manage collaborative selling relationships between multiple channel partners, iChannel also provides the software needed to negotiate business terms and conditions, collaborate on content development, target customers of specific trading partners and, ultimately, engage in revenue sharing.

"Partnering with a well-established and highly respected e-business services firm like Diamond Technology Partners is critical to meeting the growing global market demand for e-Commerce solutions than enable companies to sell collaboratively," said Bill Miller, president and chief operating officer of iMediation. "Through our combined efforts, we will be able to provide joint clients with the services needed to develop new online selling channels and establish dynamic business partnerships that provide real economic value."

DMS, with Solution Centers in Chicago, San Francisco and London, will become a reciprocal member of iMediation's Strategic Alliance Program, which offers a host of training, joint marketing and promotional opportunities to systems integrators, Web agencies, complementary software companies, hardware vendors and application solutions providers committed to the iChannel software platform. DMS has launched an alliance program with a number of market- leading firms that provide Diamond clients with e-business building blocks in the areas of content, collaboration, commerce and infrastructure.

"This strategic arrangement helps us provide innovative, relevant solutions to our clients," said Anthony Abbattista, the Diamond Partner who heads the Diamond MarketSpace Solutions practice. "We look forward to working with iMediation on training, marketing and joint sales opportunities."

About Diamond

Diamond Technology Partners Incorporated (Nasdaq: DTPI) is an e-business services firm that helps clients develop and implement digital strategy -- business strategies for the Digital Age. These digital strategies typically transform client business models and create dramatically different e- businesses that deliver sustained market leadership. Headquartered in Chicago, the company serves clients worldwide across a range of industries including financial services, consumer and industrial products and services, telecommunications and energy, healthcare and insurance. Diamond's Web site can be found at www.diamtech.com .

In September, Diamond agreed to combine with Cluster Consulting, a pan- European management consulting firm specializing in wireless technology, Internet and digital strategies. The combined company will have more than 900 consultants. In addition to its Chicago headquarters, other office locations will include New York, Boston, San Francisco, London, Munich, Dusseldorf, Paris, Madrid, Barcelona, Lisbon and Sao Paulo.

Diamond MarketSpace Solutions (DMS) works with Diamond Technology Partners' business strategists to accelerate the pace at which Diamond launches e-businesses while helping clients realize economic value. DMS operates three research labs staffed by strategists in brands, organizations, business models and processes. Their expertise comes from an eclectic variety of fields including business strategy, technology, academia and the creative arts, providing insight and leadership that breaks old rules and new ground. DMS research labs are in Chicago, San Francisco and London with additional centers opening soon.

About iMediation

iMediation is a global provider of Collaborative Selling solutions. iMediation's software and services enable business partners to jointly sell products and services online, while better managing their brands and complex sales, marketing and distribution relationships. More than 60 companies around the world use iMediation's solutions, including Comet/Kingfisher Group, Conrad Electronic, Deutsche Telekom, Hewlett Packard, HMV, L'Oreal USA, Philips Electronics and Wards. iMediation has received investments from Apax Partners, Compagnie Financiere Saint Honore, Deutsche Bank eVentures, Europ@Web, GE Equity, GIC Special Investments, Innovacom, Intel Capital, Morgan Stanley Dean Witter, Reuters Venture Capital, Rothschild Asset Management, Royal Philips Electronics, and Viventures. Founded in 1998, the company has dual headquarters in San Francisco and Paris and can be found at www.imediation.com or via telephone at [phone] (U.S.) or [phone] (Europe).