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Diamond Selects C-Cube's CL450 MPEG-1 Digital Video Decoder to Fuel New Video Playback Card.


MILPITAS, Calif.--(BUSINESS WIRE)--August 14, 1995--C-Cube Microsystems Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CUBE), a market leader in digital video technology, announced today that Diamond Multimedia has selected C-Cube to provide the core digital video technology for Diamond's new Motion Video Player 2000 MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs).  video playback card. The new Motion Video Player 2000 uses C-Cube's CL450 MPEG-1 digital video decoder to deliver full-screen, full-motion digital video to the PC platform. This add-in card offers users a complete digital video and audio experience for the playback of interactive games, multimedia, entertainment and education titles.

The Motion Video Player 2000 delivers MPEG-1 digital video at 30 frames per second (fps) and CD-quality audio. By using C-Cube's CL450 hardware-based MPEG-1 decoding solution, Diamond's new video card delivers a level of digital video playback quality that is currently unachievable in software-based MPEG-1 solutions. The Diamond Stealth64 Video 3000 combined with the Motion Video Player 2000, meets the strict requirements of the new Software Publisher's Association's (SPA) Multimedia PC standard (MPC-3) for multimedia computing.

"Digital video capability on the PC is in hot demand," said Alex Daly, vice president of marketing for C-Cube Microsystems. "By leveraging C-Cube's CL450, the Motion Video Player 2000 delivers a digital video experience that is delightful and unmatched by MPEG-1 software-only playback solutions. Through our close work with Diamond, we've been able to deliver an affordable high-quality video playback product that end-users will truly enjoy."

The Motion Video Player 2000 offers a shared frame buffer An area of memory used to hold a frame of data. Typically used for screen output, the buffer is the size of the maximum image that can be displayed on the screen. The memory, which is either a separate memory bank on the display adapter or a reserved part of regular memory, holds a  architecture that eliminates the compatibility issues found with many of the current MPEG upgrade solutions. The card utilizes IBM's ViP905 video scaler A video scaler is an algorithmic processing device for converting video signals between one arbitrary resolution/aspect-ratio and another resolution/aspect-ratio. In their most common application they are "upscaling" or "upconverting", taking a low resolution (Standard Definition)  for high-quality color space conversion Changing one type of color-encoded signal into another. Converting from RGB to YUV and back to RGB are common color space conversions when working with video formats (see YUV). Converting from the display color space (RGB) to the printer color space (CMYK) is another common example.  and scaling. Motion Video Player 2000 card also allows for dual video windows from independent or similar video sources and video input capabilities to view live video from NTSC (National TV Standards Committee) The committee that developed the television standards for the U.S, which are also used in Canada, Japan, South Korea and several Central and South American countries. Both the committee and the standard are called "NTSC.  or PAL sources.

Diamond's Motion Video Player 2000 is available directly from Diamond Multimedia. The estimated retail price for the base card is $299 and $449 for the daughtercard See daughterboard.

daughtercard - daughterdboard
 with 2MB of VRAM See video RAM.

VRAM - video random-access memory
 memory.

The CL450 MPEG-1 Digital Video Decoder

C-Cube's CL450 MPEG1 Digital Video Decoder has been widely adopted by PC add-in card OEMs and consumer electronics manufacturers for its image quality, programmability and cost effectiveness. The CL450 drives a wide range of consumer digital video applications including full motion video playback on the PC, set-top decoder boxes, VideoCD players and interactive game machines.

Diamond Multimedia

Diamond Multimedia Systems Inc., designs, manufactures and markets high-performance multimedia solutions for the PC, PowerPC and PCI (1) (Payment Card Industry) See PCI DSS.

(2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus).
 Power Macintosh See Power Mac.

(computer) Power Macintosh - Apple Computer's personal computer based on the PowerPC, introduced on 1994-03-14. Existing 680x0 code (both applications and device drivers) run on Power Macintosh systems without modification via a Motorola 68LC040 emulator.
 markets. Products include graphics and multimedia accelerators, which incorporate graphics, video and MPEG acceleration in a single subsystem. Diamond also manufactures sound cards, audio/telephony subsystems and multimedia upgrade kits for the personal computer market. Headquartered in San Jose, Calif., Diamond has marketing and technical support facilities in Tokyo, Munich and Slough (U.K). The company's products are sold through regional, national and international distributors as well as to major computer retailers, mass merchants and OEMs worldwide. Diamond's common stock is traded on the NASDAQ exchange under the symbol DIMD DIMD Dorland's Illustrated Medical Dictionary .

C-Cube Microsystems

C-Cube Microsystems Inc. designs and markets integrated circuits that implement international standards for the compression of digital images and video. Compression allows digital video to be used in fast-growing applications such as multimedia computing, CD-based consumer electronics and digital television. C-Cube Microsystems has its headquarters in Milpitas, Calif. and has offices in the United States, Europe and Asia. The company employs 163 people worldwide. Its stock is traded on the NASDAQ National Market System under the symbol CUBE. -0-

Note to Editors: C-Cube and C-Cube logo are registered trademarks of C-Cube Microsystems.

CONTACT: C-Cube Microsystems

Mary Sharpless, 408/944-6300

mary.sharpless@c-cube.com

or

Diamond Multimedia

Kim Stowe, 408/325-7204

kims@diamondmm.com
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 14, 1995
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