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Diamond Ranch Foods Begins Shipments of its Full Line of Products to New Accounts; Anticipated Revenue Raised to $10 Million.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Diamond Ranch Foods, Ltd. (Pink Sheets: DFDR) announced today that the Company has begun shipping its full line of beef, pork, veal veal, flesh of a calf from two to three months old weighing usually less than 300 lb (135 kg). The locomotion of the veal calves is often restricted, and they are fed a real or synthetic milk that is high in protein and low in iron; this produces the desired  and poultry products to restaurants in Pembroke Park, FL and Atlanta, GA.

Philip Serlin, COO, stated, "We have raised our revenue goals to $10 million over the next 12 months since our geographic expansion plan continues to be executed on course. By reaching into Georgia and Florida, we are able to generate additional revenue by servicing new accounts. I believe the news today is of great importance because we are providing key accounts in the area with our full suite of products. This gives Diamond Ranch Foods the advantage of generating revenue from a variety of different products."

Mr. Serlin continued, "We have the ability to expand all of our product lines, which gives us the unique ability to generate additional revenue and reduce seasonal fluctuations. Most of our direct competition is centered on only a few products. We provide our customers with a full suite of products and the feedback we have received thus far has been that they are eager to direct their purchasing needs through one firm. I think this affords the Company a competitive edge that will become evident as we scale- up operations. Over time, I am confident that we can become one of the largest full product line meat packing and distribution company's in the country within the premium meat segment. If this occurs, we can generate very substantial revenue."

According to according to
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1. As stated or indicated by; on the authority of: according to historians.

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 Mr. Serlin, Diamond Ranch Foods is well known for their 'Gourmet Burger' line of products. This pre-packaged product has won rave reviews from current customers. The Company plans to roll-out this product to new accounts on the East Coast and believes the potential market for a 'Gourmet Burger' is significant. "Because the 'Gourmet Burger' has been received very favorably by our customers, we are planning to roll-out this product on a massive scale. Production has been subcontracted sub·con·tract  
n.
A contract that assigns some of the obligations of a prior contract to another party.

intr. & tr.v. sub·con·tract·ed, sub·con·tract·ing, sub·con·tracts
 out to additional meat packing houses within the region so we now have the capacity to supply our current and future customers on a large-scale basis," added Mr. Serlin.

About Diamond Ranch Foods, Ltd.

Diamond Ranch Foods, Ltd. processes and distributes meats and fresh cut portion controlled poultry, and is located in the historic Gansevoort meatpacking meatpacking or meat-processing, wholesale business of buying and slaughtering animals and then processing and distributing their carcasses to retailers. The livestock industry is among the largest in the world.  district in lower Manhattan Lower Manhattan is the southernmost part of the island of Manhattan, the main island and center of business and government of the City of New York. Lower Manhattan is generally defined as the area delineated on the north by Chambers Street, on the west by the Hudson River (North , NY. Operations include packing, processing, labeling and distribution of products. The company's diversified customer base includes in-home food service businesses, retailers, hotels, restaurants, and institutions, deli and catering operators and industry suppliers. Specific customers include Madison Square Garden Coordinates:

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 Friday's, Sloan Kettering Hospital and the Hilton Group. The company also provides portion controlled meats, custom meat cutting, and private labeling.

Please visit the Company's website at: www.diamondranchfoods.com.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Forward-looking statements involve known and unknown risks and uncertainties that may cause the companies' actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 25, 2004
Words:543
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