Diamond Lane Brands High Speed Data Access System as SpeedLink.PETALUMA, Calif.--(BUSINESS WIRE)--Jan. 20, 1998--Diamond Lane Communications, a leader in the rapidly growing xDSL technology segment of the telecommunications industry, announced the commercial brand name under which the company will market its high speed, multi-service, data access system -- SpeedLink(TM). The new name is the result of an extensive survey of Telcos, Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. (ISPs) and PC power-users from both Fortune 100 companies and small businesses, that led to the brand name SpeedLink from the product's previous working title, Hitchhiker(TM). Diamond Lane Communications' xDSL (Digital Subscriber Line See DSL. (communications, protocol) Digital Subscriber Line - (DSL, or Digital Subscriber Loop, xDSL - see below) A family of digital telecommunications protocols designed to allow high speed data communication over the existing copper telephone lines between end-users and ) technology enables private and corporate PC users to download large files from the Internet at speeds up to 200 times faster than conventional modems while using ordinary telephone lines. This technology provides the convenience, universal access and cost savings of using existing telephone lines without the expense of more traditional high bandwidth connections such as ISDN ISDN in full Integrated Services Digital Network Digital telecommunications network that operates over standard copper telephone wires or other media. , T1 or coaxial cable. "In our first customer and user survey, conducted after the commercial launch of our product, customers universally loved the speed and volume of information that can be accessed via our xDSL. However, the majority surveyed felt that the name 'Hitchhiker' didn't capture the essence of the product benefits," said Vice President of Marketing Ron Young. "We took this opportunity to test several names that communicate the features and benefits of the product. SpeedLink was immediately liked and understood." The ability to transmit both high-speed data and voice over traditional telephone lines (twisted pair) has become the hottest new development in Internet connectivity and high speed electronic data transfer. Because of its adaptability, reliability and comparatively low cost, xDSL is rapidly becoming one of the major considerations made by corporate telecommuters and SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. (Small Office-Home Office) PC power-users and other members of the emerging "NetSet" who use high speed data access to enhance their own personal productivity. "As a result of increasing product usage by customers on both coasts, we have received considerable positive response on the performance of the SpeedLink system," said Diamond Lane Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jerry Parrick. "The results have shown that xDSL connectivity is what PC power-users of all types have been looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. -- speed, reliability and privacy at relatively low cost." The SpeedLink name will be rolled out nationally this week by Diamond Lane Communications' sales network beginning with the announcement of its newest customer, a New England-based telecommunications provider. Diamond Lane's SpeedLink system will provide the new NetSet with high-speed access to the Internet, telecommuting telecommuting, an arrangement by which people work at home using a computer and telephone, transmitting work material to a business office by means of a modem and telephone lines; it is also known as telework. , networking, videoconferencing and streaming video applications. According to Parrick, SpeedLink is "how the NetSet will stay ahead." Diamond Lane Communications Corp., founded in 1995, is one of the first companies in the world to commercially offer a DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary (Digital Subscriber Line) data access system. Privately held, the company is a worldwide technology leader in xDSL solutions, enabling a variety of high-speed data applications via a DSLAM (DSL Access Multiplexor) A central office (CO) device for ADSL service that intermixes voice traffic and DSL traffic onto a customer's DSL line. It also separates incoming phone and data signals and directs them onto the appropriate carrier's network. See DSL. (Digital Subscriber Line Access Multiplexer A Digital Subscriber Line Access Multiplexer (DSLAM) allows telephone lines to make faster connections to the Internet. It is a network device, located near the customer's location, that connects multiple customer Digital Subscriber Lines (DSLs) to a high-speed Internet ) based on ATM standards. Its mission is to enable network and service providers to offer the end user economical, high-speed access to the Internet, as well as other data services. For more information contact Diamond Lane: 707/793-7000; Web site: http://www.dlcc.com -0- Note to Editors: Diamond Lane, SpeedLink and Hitchhiker are trademarks of Diamond Lane Communications Corp. CONTACT: Diamond Lane Communications Jean Deitz Sexton, 707/793-7169 jean_sexton@dlcc.com |
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