Diamond Foods Launches Feed Your Fingers Campaign.Feed Your Fingers Aimed at Offering Consumers Recipe and Entertainment Solutions (feedyourfingers.com) SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Diamond Foods, Inc.(NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DMND) today announced that it has launched a multi-faceted campaign, Feed Your Fingers, that capitalizes on the growing popularity of finger foods and creates opportunity for all three of the company's trademarks -- Diamond([R]), Emerald([R]) and Pop Secret([R]). The campaign, which will run from October October: see month. through February February: see month. , will provide consumers with recipes and simple entertainment tips that can be used when attending or hosting a holiday get-together. "This campaign is based on consumer insights and can leverage our culinary cu·li·nar·y adj. Of or relating to a kitchen or to cookery. [Latin cul  n and snack brands," said Craig Tokusato, Vice President
of Marketing. "As economic uncertainty continues, we're
providing consumers with recipes and entertainment tips that make
cooking and entertaining easier, so when family and friends come
together, they're able to spend quality time with one
another."
The Feed Your Fingers campaign includes multiple elements aimed at reaching consumers both in-store and at home: * Feed Your Fingers sweepstakes sweepstakes, contest or race, usually a horse race, on which a lottery is run. Prizes are awarded to the holders of winning tickets. In the case of a horse race, the draw is made from the names of all the horses entered in the race and vast numbers of blanks. for $10,000 or tickets to next year's biggest football game * In-store promotional pieces encouraging consumer purchase and participation in sweepstakes * A microsite, feedyourfingers.com, that will provide consumers with recipes and entertainment tips * Media relations efforts targeting food-oriented online and print publications Diamond Foods is also teaming up with retail partners to bring recipe and entertainment solutions to consumers around the country. Look for the Feed Your Fingers promotion at your nearest retailer and online at feedyourfingers.com. About Diamond Foods Diamond Foods (NASDAQ: DMND) is a leading branded food company specializing in processing, marketing and distributing culinary nuts According to the botanical definition, nuts are a particular kind of dry fruit.[1] Walnuts and acorns are example of nuts, under this definition. In culinary terms, however, the term is used more broadly to include fruits, and even seeds, that are not botanically qualified as and snack products under the Diamond, Emerald and Pop Secret brands. Corporate Web Site: www.diamondfoods.com Consumer Web Sites: www.emeraldnuts.com, www.diamondnuts.com, www.popsecret.com, and www.feedyourfingers.com |
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