Diameter and comScore Networks Announce netScore's New Online Buying Power Index.Business, Technology, Advertising & Media Editors NEW YORK--(BUSINESS WIRE)--April 30, 2001 BPI (Bits Per Inch) The measurement of the number of bits stored in one linear inch of a track (storage channel) on a disk or tape. Bit density on magnetic disks has reached 800,000 bpi (800 Kbpi). See tpi, areal density and magnetic disk. BPI - bits per inch is the Only Measure of the On-Line Purchasing Power of a Site's Audience; March 2001 Data Shows BizRate.com with Highest BPI Diameter, a division of DoubleClick For the computer term, see double-click. DoubleClick is a company that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), and comScore comScore is an internet marketing research company that provides marketing data and services to many of the internet's largest businesses [1]. comScore tracks all internet data on its surveyed computers in order to study online behavior. Networks, Inc. today for the first time released the top 20 web sites for March ranked by the netScore Buying Power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. Index (BPI). The BPI provides websites with a new tool to gauge the value of their visitors based on how much these visitors spend across all sites on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . This BPI data will be released monthly. netScore is the only service that is able to provide a Buying Power Index (BPI), through netScore's Traffic and Buying service. The index measures the total dollars spent online by the average member of a site's audience, indexed to the total online dollars spent by the average Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f . For example, a BPI of 100 represents the baseline The horizontal line to which the bottoms of lowercase characters (without descenders) are aligned. See typeface. baseline - released version index; therefore, a BPI of 200 would mean the average visitor to that site spends twice as much online as the average Internet user. The netScore data reveals that BizRate.com had the highest BPI (673), reflecting the heavy online shopping behavior of the site's visitors. As would be expected, many sites in the shopping category generally had audiences with the highest BPIs; for example, staples staples U-shaped stainless steel or vitallium units with sharp points used for surgical fixation. epiphyseal staples used to staple epiphysis to metaphysis; have metal bracing at the corners. .com (610), eddiebauer.com (513) and spiegel.com (504). The travel category also attracted visitors with a high propensity to buy online; for example, southwest.com (534) and delta.com (502). "For the first time, we can measure the quality of audience traffic along with the quantity. The BPI provides a new metric that advertisers should use when placing ad buys," said Doug Knopper, Vice President and General Manager of Diameter. "The BPI allows our customers to determine the buying capacity of any site's visitors, thereby providing the fundamental information needed to fully understand and value site traffic." "E-tailers operating in today's environment need buyers - not just browsers - so new metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. like netScore's BPI, which identify the serious sites, are key to the evolution of ecommerce," said Chuck Davis  This article or section contains information about one or more candidates in an upcoming or ongoing election.Content may change as the election approaches. Charles E. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BizRate.com. "For any online marketer who has to place a media buy, the BPI is an important tool to help decide which sites have the most valuable visitors. As the #1 comparison shopping site, our job is to constantly send qualified online buyers to our clients and this #1 ranking by netScore is a strong validation See validate. validation - The stage in the software life-cycle at the end of the development process where software is evaluated to ensure that it complies with the requirements. for BizRate.com's commitment to best practices in online marketing." The top 20 BPI sites will be released monthly by Diameter and comScore, along with the top sites ranked by BPI within reporting categories such as entertainment, finance/investing, news, portals, shopping, sports and travel. March BPI Highlights
-- BizRate.com, a comparison shopping online marketplace, had the highest BPI
of 673, meaning the average visitor to this site spends more than six and half
times the amount online as the average Internet user.
-- Eleven of the top twenty sites ranked by BPI were shopping sites. Travel
sites ranked second, with 5 in the top twenty.
-- southwest.com was the top travel site, with a BPI of 534.
-- The sports category had the lowest BPI among the top sites for the seven
categories tracked.
Top 20 Sites Ranked by netScore's Buying Power Index
Rank Domain Site Category Buying Power Index Unique Visitors
1 BizRate.com Shopping 673 5,863
2 newport-news.com Shopping 618 1,032
3 staples.com Shopping 610 1,855
4 cartserver.com Business Corporate 561 1,014
5 necxdirect.com Shopping 539 1,096
6 southwest.com Travel 534 3,485
7 eddiebauer.com Shopping 513 1,582
8 fedex.com Services & Resources 507 1,916
9 spiegel.com Shopping 504 1,443
10 delta.com Travel 502 2,506
11 dell.com Shopping 501 4,760
12 ups.com Services & Resources 501 4,286
13 usairways.com Travel 469 1,885
14 outpost.com Shopping 464 1,086
15 officedepot.com Shopping 463 4,004
16 billpoint.com Business Corporate 462 1,381
17 officemax.com Shopping 460 1,295
18 continental.com Travel 452 1,249
19 aa.com Travel 446 2,326
20 buy.com Shopping 445 2,581
Top Buying Power Index Sites by Category
Site Category Domain Buying Power Index Unique Visitors
Shopping BizRate.com 673 5,863
Travel southwest.com 534 3,485
Finance & Investing americanexpress.com 354 4,577
News & Information chicagotribune.com 274 1,020
Portals qwest.net 331 1,243
Entertainment winamilliondollars.com 316 1,228
Sports fansonly.com 236 2,444
Buying Power Index (BPITM): Provides a metric to determine the value of a website's audience based on the amount of money its visitors spend online across the Internet. The BPI (TM) is a relative measure of the buying power of a site's visitors compared to the total Internet and is expressed as an index. The BPI (TM) is calculated as follows: (Internet Dollars Spent by a particular Site's visitors / Total number of Site's Visitors) /(Total Internet Dollars Spent by all Internet Visitors/ Total Unique Internet Visitors)) x 100 The BPI is just one measure in a suite of tools that Diameter and comScore offer to clients so they may better understand online behavior, purchasing patterns and detailed analysis of online campaigns. About comScore comScore Networks is a provider of databased infrastructure services to the Internet E-economy. By providing a confidential, 360-degree view of more than 1.5 million Internet users' surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. and buying behavior, comScore's solutions supply businesses with detailed information on Internet behavior, enabling them to optimize optimize - optimisation decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from and fuel high-performance CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. solutions. comScore's suite of business intelligence services -- including netScore, comScore Global Network Solutions, and comScore Private Network Solutions -- provides enterprises with a detailed understanding of the demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , surfing and buying behavior of today's Internet consumers -- including what they buy, how often, from what sites, and how much they spend. comScore services are used by global leaders such as Microsoft, Kraft, Johnson & Johnson, Hyatt Hotels, Dell and AT&T. For more information, please visit www.netscoreonline.com About Diameter Diameter, a division of DoubleClick Inc., leverages the company's experience in developing new technologies to harness the power of new media. Diameter is a complete suite of research tools, offering media intelligence tools, audience measurement, and advertising effectiveness products. Providing a richer understanding of online behavior, purchasing patterns, and detailed analyses of online campaigns, Diameter offers both pre-campaign as well as post-campaign analysis tools that give advertisers, brand marketers and e-businesses a more complete understanding of the online world. With sound methodology, Diameter allows for a new way to plan and evaluate online campaigns and strategies. For more information please visit www.diameter.net. |
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